Misci Spring/Summer 2026 Campaign
by Adriano Batista
Misci’s Summer 2026 campaign is a question brought to life. The brand continues to explore a compelling idea: who would Tieta, the iconic character from Jorge Amado’s work, be today?
This new visual chapter, under the creative direction of Airon Martin, moves the “Tieta” collection forward. It uses fashion to look at the ideas of territory and belonging in modern Brazil. The campaign finds its answer to the question in two very different Brazilian figures.
The first is Lais Ribeiro, a supermodel from Piauí. She brings a visual power to the role, channeling Tieta’s sensual and elegant force. The second is Seu Jorge, the musician. He brings an ethereal energy, connecting the campaign to music and oral storytelling.
The clothes themselves carry this mission. The collection includes pieces made of pirarucu leather and double-faced fabrics, showing the brand’s commitment to materials. Prints by artists Elian Almeida and Gabriel Azevedo, drawn from ancestral references, add depth to the narrative.
Take a look at the campaign images below:
CREDITS
Creative Direction: Airon Martin
Photography and Film Direction: Hick Duarte
Art Direction and Set Design: Nídia Aranha
Art Direction Assistants: Victor Esteve and Ana Medina
Styling: Renata Corrêa
Styling Assistant: Emanuel Amaral
Beauty: Cris Biato
Cast: Lais Ribeiro (JOY), Seu Jorge (JOY iD), Fina Cadjancu, Liya Santos, Sofia Gama,
Alejandro Costa, and Akin
Executive Production: Misci Team
Art and Object Production: Thayná Carvalho
Press Relations: MktMix
PUMA x RIPNDIP x LORD NERMAL
Daniel Simmons Fall/Winter 2025
The New Zealand collective returns with a record that expands their lush, dreamy world while keeping intimacy at its core.
For Fall/Winter 2025, Barbour and Baracuta draw inspiration from the Northern Soul music movement.
Designer Eli Russell Linnetz has partnered with the technology company 1X for the launch campaign of NEO, the first humanoid robot made for the home.
The color appears in underwear, ready-to-wear, and simple everyday essentials.
Gonzalo San Román photographed by Alex Kalb and styled by Fet Hilario, in exclusive for Fucking Young! Online.
This year, the fair brings together some 222 exhibitors from 33 countries, including 179 galleries and 43 publishers.
Like the collection, the soundtrack is both strong and fragile.
The pre-collection will be available in stores and online starting November 13.
We Are Spastor’s latest project is not about nostalgia but about revisiting the foundations of their identity.
Danish label Les Deux has opened its first flagship store outside Scandinavia, right in the heart of Le Marais, one of the city’s most dynamic neighborhoods.
The Louis Vuitton Foundation in New York is presenting a focused exhibition of two paintings by Gustave Caillebotte.
Fallou and Nathan photographed by Harri Gillan and styled by Geraint Donovan-Bowen, in exclusive for Fucking Young! Online.
Balenciaga introduces its 2025 Skiwear collection. The campaign, shot by Aidan Zamiri, presents high-performance clothing and gear.
Creative Director Daniel Lee describes this as an invitation to a party for family and friends.
Evisu and Icecream have created a collaboration that connects two distinct worlds.
Off-White creative director Ib Kamara’s debut EP “Pop Romance” is a bold step into the world of music, and it feels as vibrant and daring as his work in fashion.
Carne Bollente’s new campaign, “The Boy Next Door,” features the multi-talented Ivan Ugrin.
Soho House and Vandall & Kerri recently held a Halloween dinner in Madrid.
AMIRI has become the official formalwear partner for the soccer team FC Barcelona.
HÉLAS presents its Winter 2025 collection as a clear progression of its identity.
Lucas Sapoznick captured by the lens of Max Jorquera, in exclusive for Fucking Young! Online.
Yerevan Fashion Week is a child. It has only celebrated three birthdays. But in its short life, it has learned to walk with a surprising firmness.
A photography exhibition in Paris this November will engage a sense beyond sight.
The first event was held to open the new BERSHKA store in San Sebastián.
Paul & Joe’s new collection, Tokyo Velvet, acts as a cultural bridge. It connects the elegance of Paris with the dynamic pulse of Tokyo. The line draws from the contrasts of the Japanese capital, pairing French chic… »
Take a look at ACROMATYX’s backstage, captured by Ángela Ibáñez during 080 Barcelona Fashion.
This 28-piece collaboration continues to reshape the visual and technical language of moto-racing apparel.
After a four-year pause, Babeheaven returns with ‘Slower Than Sound’, a dreamy, quietly confident EP that feels both intimate and cinematic.
The campaign, featuring team skater Morice Auethan, presents skateboarders as modern cowboys.
The Prada Winter 2025 collection returns to the brand’s core principles: contrast and contradiction.
