MELLER FW25: Lose Your Head(s) for the New Collection
by Adriano Batista
MELLER’s new collection starts with a simple question: what if you didn’t have to choose? The campaign, “Lose Your Head(s),” is a direct challenge to the idea that you can only wear one pair of sunglasses at a time. It’s a dare to imagine more.
The thought is fun: if one head means one pair of shades, why stop there? The brand suggests a world where you wouldn’t have to pick a favorite. You could wear all your sunglasses at once, seeing the world from every angle at the same time. It’s a call to multiply the experience.
To make this multiplied vision possible, the collection introduces twelve new frames. There is something for every face shape, from the novelty oval aviator called KENA to the oversized cat-eye TIBA and a chic wrap-around style named ZUBA. The trends this season are pushed to an extreme: exaggerated shapes, playful contrasts, and lenses in colors that are made to be noticed. The idea isn’t to follow the crowd but to redefine it.
Underlying this creative fun is a serious commitment. MELLER remains focused on sustainability. The brand uses bio-based materials as a green alternative to petroleum-based substances. This reduces their environmental impact and CO2 emissions. They also save thirty percent of the energy typically used in production.
Check it out below:
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