Ludovic de Saint Sernin Fall/Winter 2025 Campaign
by Adriano Batista
For its Fall/Winter 2025 campaign, Ludovic de Saint Sernin moves the action to the boardroom. But this is not a typical corporate meeting. Starring Amelia Gray alongside Alejo Humanes and Lewis Gillooley, the campaign stages a direct and provocative look at power, seduction, and authority.
The concept is clear: this season means business, but on its own terms. It steps into this world of power dressing while keeping an uncompromising sense of self. In the images, Amelia Gray embodies this duality. She is a commanding modern presence, recalling Helmut Newton’s iconic heroines. Flanked by two boys, she moves between corporate severity and nocturnal abandon. The clothes peel away to reveal latex, leather, and shirting. This is a wardrobe built for 9-to-5-to-9, for looks that transition from the hotdesk to the darkroom.
The campaign continues the house’s dialogue with BDSM culture and its exploration of sex. Desire and fantasy are in full view: two boys caught in a kiss, a mistress holding court. The images propose that what is often kept in the shadows belongs just as much in the spotlight.
Photographed by Stuart Winecoff and styled by Carlos Nazario, the campaign amplifies a sharp sensuality. It is a direct statement. For FW25, power is not just what you wear to the office; it is what you reveal when the day is done.
Check it out below:
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