Ludovic de Saint Sernin Fall/Winter 2025 Campaign
by Adriano Batista
For its Fall/Winter 2025 campaign, Ludovic de Saint Sernin moves the action to the boardroom. But this is not a typical corporate meeting. Starring Amelia Gray alongside Alejo Humanes and Lewis Gillooley, the campaign stages a direct and provocative look at power, seduction, and authority.
The concept is clear: this season means business, but on its own terms. It steps into this world of power dressing while keeping an uncompromising sense of self. In the images, Amelia Gray embodies this duality. She is a commanding modern presence, recalling Helmut Newton’s iconic heroines. Flanked by two boys, she moves between corporate severity and nocturnal abandon. The clothes peel away to reveal latex, leather, and shirting. This is a wardrobe built for 9-to-5-to-9, for looks that transition from the hotdesk to the darkroom.
The campaign continues the house’s dialogue with BDSM culture and its exploration of sex. Desire and fantasy are in full view: two boys caught in a kiss, a mistress holding court. The images propose that what is often kept in the shadows belongs just as much in the spotlight.
Photographed by Stuart Winecoff and styled by Carlos Nazario, the campaign amplifies a sharp sensuality. It is a direct statement. For FW25, power is not just what you wear to the office; it is what you reveal when the day is done.
Check it out below:
UNBOUND
The Photography of D.M. Terblanche at Saint Laurent Babylone
On his new single ‘Where Is My Home’, Shao Hao turns inward, unpacking immigration, queerness, neurodivergence, and the slow, invisible process of belonging.
As part of Stone Island’s ‘Community as a Form of Research’ project, the musician Mike Skinner wears the jacket in campaign images.
Saint Laurent has opened a new store in Beijing. It is the first Rive Droite location in Asia.
Giuliano Poplawski captured by the lens of Szymon Stepniak and styled by Klaas Hamer, in exclusive for Fucking Young! Online.
PRISMA is not simply redesigning underwear; it is shifting the way we think about what touches our skin first.
For the Beach Club 2026 campaign, Casablanca sets a scene. It takes place at a classic California location called the Pink Motel.
Ami Paris has introduced a new campaign called Intimate Celebration. It presents the brand’s own way to celebrate love, focusing on feelings of intimacy and freedom.
The collaboration between JW Anderson and film director Luca Guadagnino does not produce a garment or a bag. Instead, it creates an object for a desk: a set of bronze peach paperweights.
Burberry has released a new capsule collection to celebrate the 2026 Year of the Horse.
Barcelona’s Moco Museum opened a new Banksy exhibition! Titled New Works by Banksy, the show presents twenty-five original pieces. Some of these works have never been shown in a museum before.
Aún es pronto para ser feliz isn’t looking for answers. It sits in the discomfort, embracing the idea that maybe, right now, not being okay is part of the process.
A second project from Carhartt WIP and Salomon reworks the X-ALP shoe.
The Spring/Summer 2026 collection from Hikari no Yami is called CHAPTER 9: THE INVISIBLE MAN.
Louis Vuitton says it looks forward to a creative and innovative path with Future, celebrating this new partnership and what it may bring.
ROMBAUT and PUMA held a launch event for Season 2 of their collaboration in Shanghai.
The Carhartt WIP preview for Spring/Summer 2026 focuses on the shift from cold to warm weather.
JW ANDERSON has opened a new store on London’s Pimlico Road, an area known for its antique and design shops.
Marnix Eyckmans photographed by Aitana Valencia and styled by Ana San José with SS26 pieces from Dior Men, for the DREAMCORE issue of Fucking Young! magazine.
PUMA and the British fashion brand Represent have unveiled their second collaborative shoe.
Eyewear brand Vooglam has teamed up with streetwear label Tombogo for its first limited-edition collaboration.
OUR LEGACY WORK SHOP and ROA have released a new capsule collection. This marks their fourth and most extensive collaboration to date.
Madrid is preparing to welcome one of the most powerful emerging voices on the indie scene: Sombr, the young New York artist who has turned his raw sensitivity and generational vision into a global phenomenon.
Chino Amobi’s new project, “Eroica II: Christian Nihilism”, marks a striking and deeply personal return from an artist known for expanding the edges of sound, image, and storytelling.
The work is part of the brand’s ongoing research into biomimicry, material science, and textile technology.
Arts of the Earth at the Guggenheim Museum Bilbao is an ambitious exhibition on humanity’s shifting relationship with our planet, soil, and biodiversity.
We talk to Callum Eaton about tension, humour and the objects that inspire his new exhibition.
Denim Tears has launched its own proprietary line of denim, titled DENIM TEARS DENIM BY DENIM TEARS.
Inspired by the folklore and spirit of flamenco, the collection captures the movement and emotion of the dance through silhouettes, contrasts, and details.
ALAINPAUL has created the costumes for a new ballet, Drift Wood, at the Opéra national de Paris.
MODUS VIVENDI presents its Fall-Winter Black and White edition, a collection that drifts in from a retro art universe and lands right inside the pulse of modern urban life. The vibe is graphic, fluid and inclusive, as… »
