LOEWE Perfumes presents its new cucumber candle
by Adriano Batista
LOEWE Perfumes presents the latest launch of the home range: LOEWE Cucumber, presented in the new campaign starring the well-known Chinese actor, Leo Wu.
This new cucumber candle has been conceived by the creative director, Jonathan Anderson, in collaboration with the artisan perfumer, Nuria Cruelles, and the brand’s ambassador, Leo Wu, who is also starring in the new launch campaign for this candle, interacting around a surreal giant version of the candle, or holding the real candle in his hands.
LOEWE Cucumber has been crafted in natural wax with a cotton wick and presented in a pale green enameled terracotta pot with a base stamped with Leo Wu’s name. The candle evokes an intense aquatic aroma reminiscent of a juicy, freshly picked cucumber, brightened by notes of fresh mint. The candle is presented in a box that, like all LOEWE candles, includes an image created by Erwan Frotin. The packaging shows a cucumber and its leaves on a colored background, creating a dialogue between aroma and ingredient, inspiration and result.
LOEWE’s Cucumber candle was launched on July 10 and will be available in selected stores at perfumesloewe.com and loewe.com.
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