LOEWE Fall/Winter 2025 Pre-Collection
by Adriano Batista
LOEWE’s latest pre-collection campaign, shot by Gray Sorrenti, feels like peering into a half-finished story. The images are intimate yet elusive, set in sleek modernist interiors where reflections blur the line between inside and outside. The light is warm, the mood cinematic, but nothing is spelled out, just hints of character, texture, and quiet drama.
Yang Mi, Greta Lee, Josh O’Connor, and Stéphane Bak are the protagonists, each caught in moments that feel suspended between reality and performance. Are they actors rehearsing? Writers lost in thought? The ambiguity is deliberate. O’Connor sits on a sofa, his leather jacket and a Featherlight Puzzle bag beside him, the rough fabric of the upholstery contrasting with the softness of the materials. Bak lies across a desk, holding a Puzzle bag like an object of contemplation. Lee clutches the Madrid bag, her gaze downward, while Yang Mi leans against a wall, one eye playfully covered by a cherry, her twisted dress adding to the surreal tone.
The clothes mirror this tension: structured yet fluid, with sharp tailoring and unexpected floral motifs. LOEWE’s signature play with proportion and shape is everywhere, from abstract silhouettes to pragmatic details. The bags, too, get subtle updates: the Puzzle appears in clean versions or with a biker-belt twist, the Madrid bag comes in supple grained calfskin, and the Roll-top backpack debuts in new fabrics. Even the Ola bag makes an appearance, its ruffled edge intact.
It’s a collection built on contrasts, warmth and coolness, precision and mystery, the domestic and the enigmatic. It arrives in stores and online on May 29.
Check it out below:
Your Pleasure Is Now: SITRE Drops Pleasure Boost Vol. 2
Craig’s Bizarre Adventure
Craig Uy captured by the lens of BJ Pascual and styled by Lyn Alumno, in exclusive for Fucking Young! Online.
It’s a collection built on contrasts, warmth and coolness, precision and mystery, the domestic and the enigmatic.
SITRE’s latest drop, Pleasure Boost Vol. 2, isn’t just an upgrade; it’s a manifesto. The Danish intimacy brand has taken their bestselling oil and dialed it up, doubling the CBD concentration to 2% for a formula that… »
American firm Thom Browne presents its new advertising campaign called “High Summer”, shot by Kito Muñoz.
David Gandy, the man who turned white swim shorts into a signature look, thinks he’s nailed it with his latest release: The Iconic White Swim.
Ronnie Fieg and New Balance are back with another collaboration, this time reimagining the ABZORB 2010.
Tremaine Emory’s Denim Tears unveils Sweet Corner, a new collection rooted in nostalgia for the bodegas of his childhood in Jamaica, Queens.
Rose and violet, botanical garden, wildflower meadow, smoky wood and clove, ivy and sandalwood, and ginger and caramel.
British fashion house McQueen, currently directed by Seán McGuirr, unveils its Pre-Fall/Winter 2025 campaign.
Kering and Balenciaga have announced that Pierpaolo Piccioli will be the new Creative Director of Balenciaga, starting July 10, 2025.
The AMIRI Pre-Fall 2025 campaign feels like flipping through a mood board of Los Angeles daydreams.
Fondazione Prada is launching a new initiative to support independent filmmakers.
Wolf Alice is making their comeback, and there’s no better place to mark their return than Primavera Sound Barcelona.
Patta and Rapha are teaming up again, dropping their second cycling collection built on performance, style, and a shared mission to bring more diversity to the sport.
American actor Tramell Tillman becomes the star of the luxurious Kith Summer 2025 campaign.
British designer and artist Luke Edward Hall is renowned for fusing whimsical imagination with historical allusions in a distinctive way.
The Venezuelan musician and record producer released two brand new singles that she’s been teasing for months.
American actor Cooper Koch stars in the new Calvin Klein underwear campaign, shot by Mert Alas.
With Spanish Leather, his second album, Guitarricadelafuente solidifies his place as one of Spain’s most compelling young voices.
PUMA kicked off their immersive H-Street brand experience in Seoul to launch their new H-Street sneakers, and it was so much fun.
Gabo Dos Santos captured by the lens of Lucas Lei, in exclusive for Fucking Young! Online.
Until June 14, 2025, the Berlin-based art gallery Galerie Judin will be showing 25 pieces by Tom of Finland as part of the launch of Die Tankstelle, its converted gas station and garden locations.
UNDERCOVER’s Jun Takahashi and Modern Matter founder Olu Odukoya have turned printing errors into something new.
British fashion house Burberry presents its new capsule collection: Highgrove x Burberry.
JACQUEMUS opens an ephemeral boutique in Ibiza for summer and redecorates the bar/restaurant JONDAL.
Nike Running’s new Jakob Essentials line reflects the quiet intensity of its namesake athlete.
Stepan Kalmyc photographed by Dranau Gabriel and styyled by Ioana Ieremia, in exclusive for Fucking Young! Online.
93 SIERRA/CROSSES’ SS25 collection transports you straight to early 2000s Asturian summers—those endless days of crashing waves, peeling sunburns, and hardcore blasting from a beat-up stereo.
The Parc del Fòrum became the center of European street football with Mad Maximus, an event mixing football, music, and urban culture.
Boiler Room and Umbro are back with their third collaboration, this time turning the spotlight on Lewisham.
