Givenchy Unveils Debut Campaign by New Creative Director Matthew M. Williams
by Anna Barr





Back in June, we were excited to hear the announcement of Matthew M. Williams as Creative Director of the iconic House of Givenchy. The designer is known for his innovative techniques and designs that have captivated the fashion world and now dawns on a new era with a fresh, modern attitude for the Parisian fashion house.
Longtime friend and collaborator, Nick Knight shot the series of images, divulging key hardware symbols making up both the men and women’s collections while tapping in on the designer’s aesthetic for Givenchy. Williams highlights Givenchy’s new symbols in still-lifes accentuated by scaled-down “Givenchy” and “4G” signatures, an assertion of discretion, worldliness, and refinement.
Knight also shot a video, oversaw by Williams, with custom vocals by another of his close friends, the rapper and songwriter Playboi Carti. Behind the scenes, the “work in progress” currently underway at Givenchy takes shape as images of the new House symbols cascade from a highres printer and Carti riffs on right versus wrong pronunciations of the House’s name.
Matthew M. Williams draws inspiration from his new life in Paris by incorporating beloved places and emblems into his designs. The quintessential symbol of love found throughout the city and on bridges, the “love locks”, was a starting point for an original take on Givenchy signatures. Subtle yet immediately recognizable visual codes denoting unity and interconnectedness are built around chains, metallic meeting pastels alongside flat and angular links stylized into a “G” shape.
Williams has always carried a flair with hardware that has become his signature and now brings it forward into the Givenchy universe. Gold-finish “Givenchy” locks nod to the U-lock design or come with a spare, narrow-body, and elongated shackle that closes with a textured screw. A padlock embossed with an exotic skin motif sports two asymmetrical piercings at its base so that its sibling locks can hook up, or not — an open invitation to make this iconic new symbol one’s own.
www.givenchy.com
SAVAGE X FENTY collaborates with Christian Combs on Menswear Collection!
Marni Spring/Summer 2021
Diesel x Eastpak is a fusion of experience, made to be a reliable partner for any journey.
Some logos are a shared memory. The specific grey of a first console, the four familiar symbols, the typeface of a loading screen.
We talked to Dutch DJ Mau P before he started his DJ set for the Baddest Behaviour party at Pacha Ibiza.
The rhythm of Notting Hill Carnival is built on more than music. It is built on community, pride, and a shared heritage. This year, that rhythm had a new, powerful heartbeat: the partnership of PUMA and the… »
It’s a series dedicated to London, celebrating its iconic landscape and the energy of the people who live there.
For its Fall/Winter 2025 campaign, Casablanca turns its gaze to the rhythms of everyday life in Japan.
Shot by Dutch photographer Paul Kooiker, the campaign shows Carlsen in pieces from the new line.
This is a collaboration built on a shared belief. Both Kobe and Barça are known for one non-negotiable thing: the relentless push to be better.
Bershka’s new collaboration with Von Dutch is a direct line to the era’s most iconic streetwear, a time defined by logo mania and a specific kind of celebrity swagger.
Julian Zigerli unveiled the video for his collaboration with Tom of Finland, “TOM ALL OVER MY BODY,” directed by Steve Marais.
Levi’s® has a new global campaign called “Icons,” and it stars two genuine originals: musician Shaboozey and chef Matty Matheson.
“Free Your Feet” is presented as an invitation. It is an invitation to feel the ground again, to reconnect with our bodies, and to make choices that consider our own health and the health of the planet.
Designed to provide stability, traction, and comfort even on challenging terrain, the shoe aims to give runners confidence with every step.
Tomas Pyzynski photographed by Lucas Lei and styled by Sergio Jiménez, in exclusive for Fucking Young! Online.
Designed by Eli Russell Linnetz in Venice Beach, California, the shoe arrives as part of the brand’s fifth anniversary Fall/Winter 2025 collection.
CDLP introduces its Fall 2025 Essentials Collection, a range of elevated wardrobe basics made from innovative materials.
On the eve of the US Open, the brand is paying tribute to iNovak Djokovic by turning its famous crocodile into a goat.
Loewe unveiled its Fall/Winter 2025 campaign photographed by Arnaud Lajeunie.
GRAMMY Award-winning artist Doja Cat has returned with a new single, “Jealous Type,” alongside its music video.
Salomon and Bodega have joined forces to redefine the XT-4 OG.
For LIVE FROM EARTH and Nike, the first official collaboration is a reason to throw a party
For those seeking to build an autumn wardrobe with pieces that last, this first look provides a strong and wearable starting point.
The British newcomer makes his breakout in The Institute, the gripping adaptation of Stephen King’s thriller, where he plays Luke Ellis.
Gentle Monster takes a fearless step with its 2025 BOLD Collection. The new designs feature an iconic bridge detail, creating a distinctive look that offers unique ways to style eyewear.
Patta’s new Fall/Winter collection draws its colors from the city.
In fashion, a good collaboration is more than just a product drop. It’s a conversation. The new capsule from Zadig & Voltaire and EGONLAB is exactly that.
Offset is stepping into a new chapter, and this time, he’s doing it under his real name.
Calvin Klein has launched its Fall 2025 denim campaign, and it stars SEVENTEEN’s Mingyu.
This August Bank Holiday weekend, something important is happening in Newcastle. Side Gallery is holding a print sale called 50×50.