Diesel Fall/Winter 2016 Campaign
by Adriano Batista
This season Diesel decodes the fashion industry’s joyful yet absurd behavior with a no non-sense campaign shot by photographers Santiago & Mauricio, styled by Davey Sutton and art-directed by Nicola Formichetti.
“We worked with director/photographer duo Santiago & Mauricio to shoot beautiful and impactful images where the product is celebrated with a twist on the traditional advertising images.” says Artistic Director Nicola Formichetti. “It is really important for us to continue speaking the same language that we started with FW15 campaign and keep the connection and interaction it created with our audience.”
The campaign features a cast that continues Diesel’s DNA, bringing together different cultures, personalities and individuals that Formichetti finds through agencies or directly online. Freedom is our flavor and you should be who you want, Diesel celebrates difference and diversity.
www.diesel.com
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