For its Fall/Winter 2025 campaign, Courrèges and its artistic director, Nicolas Di Felice, take a quiet turn. They partner with artist Dan Colen and the Sky High Farm Biennial to present a campaign that shows no clothing. There are no models. Instead, a single image fills the space: a wide, white background sprinkled with a flutter of multicolored confetti.

This choice is a direct tribute to a work of art Di Felice cherishes: Dan Colen’s ‘Moments Like This Never Last’ from 2010. That piece was the key reference for the entire FW25 collection and its presentation. The campaign uses the art not to sell a product, but to communicate a feeling. It speaks to our contemporary moment, which often feels fleeting and temporary.

The core idea here is the pursuit of lightness. It is presented as a uniting force during heavy times. In a world full of objects, Di Felice wanted to offer something else. He wanted to share a personal emotion to create a sense of creative togetherness. By leaving the clothes out, Courrèges turns the commercial space into a canvas for hope. It suggests that even now, joy, memory, and wonder are shared acts of resistance.

This campaign also serves a purpose beyond the image. It supports the first Sky High Farm Biennial, an artist-led event in Germantown, NY, driven by Dan Colen and his community. The biennial’s exhibition, ‘TREES NEVER END AND HOUSES NEVER END,’ looks at the connection between local ecology and history. The project shows how artistic forces can create meaningful experiences while generating crucial support for food sovereignty and climate solutions.