GAME OVER: GERRIT JACOB’s Collection 07
by Adriano Batista
Gerrit Jacob’s latest collection, GAME OVER, isn’t about surviving the wild but about surviving the grind. It’s a critique of working in a system that feeds on exhaustion, where success means constant output, polish, and underpaid labor. The title says it all: the game is rigged, and pretending otherwise is over.
Money is the collection’s central motif, not as a symbol of wealth, but as a sign of fatigue. Jacob prints, airbrushes, and distorts banknotes across garments: the discontinued 500-euro bill (once favored by criminals and hoarders), 100 euros, 100 dollars, 20 pounds. The more these notes repeat, the more meaningless they become. Value, here, is arbitrary.
Presented during Berlin Fashion Week, the clothes are made from everyday materials (leather, denim, jersey) but reshaped to carry heavier meaning. Silhouettes swing between oversized coats that swallow the body and tight, almost suffocating cuts that cling like a uniform of defiance. It’s a wardrobe for a generation caught between rebellion and retreat, visibility and withdrawal.
Jacob draws inspiration from artists like Hans-Peter Feldmann (absurdity in repetition) and Jeremy Shaw (spiritual exhaustion), turning authority’s aesthetics (especially economic power) into something hollow. Wearing wealth becomes ridiculous.
Check out the collection below:



















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