Ambush joins the world of metaverse with its iconic POW ring
by Gabriel Córdoba Acosta
There is no doubt that the world of the metaverse and everything related to it is one of the fields that is developing the most and that is generating the most expectation in recent times. One of the first to patent it and bet on it was the current creative director of Balenciaga, Demna Gvasalia, or as he now wants to be known, “DEMNA”. As was to be expected, the rest of the brands have not been slow to consider joining the digital world and the one considered by many to be the nearest future. Can you guess which brand has been the last to want to join the world of the metaverse? Ambush.
Yes, the Korean brand founded by its creative director, Yoon Ambush, has been the latest to publicly state its plans to join this field, specifically with its POW!® design, which will become a series of 2,022 NFT.
But in case you still don’t know exactly what the “POW” design is, we’ll tell you. This design has to do with a ring considered to be one of the brand’s first iconic pieces, worn by Kanye West and Pharrell Williams among others, and made in a layer of gold. This accessory in question will be reimagined and taken to the world of digitalization and will be accompanied by a collection entitled POW® “Reboot” NFT, which will be composed of multiple variations of the accessory and we will be able to find it in different colors: “Glitter Purple”, “Neon Green” and “Matte Gradient”.
On the other hand and as a novelty, the digital assets of the brand will serve as a membership card and all those who have it will have the privilege of exclusive access to physical and online events that Ambush performs. In addition, collectors of such items (of which there are more every day) will also have priority access to future limited edition collaborations and exclusive NFT releases.
What do you think of Ambush’s latest addition to the world of the Metaverse, and are you ready to join in? If so, make a note of this date, February 14th, as that’s when these rings will go on sale and the Ambush Metaverse will open in early March.
Where will you be able to get your hands on them? On the brand’s OpenSea and Discord channels.
MOOSE KNUCKLES x ECKHAUS LATTA
Blossom Out
actual
Ambush joins the world of metaverse with its iconic POW ring
previous
MOOSE KNUCKLES x ECKHAUS LATTA
next
Blossom Out
Take a look at Campillo’s Spring/Summer 2026 backstage, captured by the lens of Spencer Stovell during New York Fashion Week, in exclusive for Fucking Young!
FANG NYC made its New York Fashion Week debut with a Spring/Summer 2026 collection that drew a clear line from the past to a specific future.
Valentino Garavani and Vans unveiled the campaign images for its new collaboration.
ECKHAUS LATTA unveiled its Spring/Summer 2026 collection during New York Fashion Week.
Ami Paris has unveiled a new staple for the wardrobe: the Mirage sneaker.
Peter Demas photographed by Chris Fucile, in exclusive for Fucking Young! Online.
In an age of digital noise, there’s something powerful about work made by hand. Artist Sal Salandra understands this.
LeBlancStudios presents its Spring/Summer 2026 collection, “Museum of Common Oddities.”
Drawing from the energy of Tokyo’s streetwear, the collection captures the creative pulse of Shibuya.
Dsquared2 and Ducati have joined forces for the first time. The reason is a machine: the new Ducati XDiavel V4 motorcycle.
A shoe should feel good from the first step. That’s the idea behind Camper’s new unisex sneaker, the Karst 2.
The offering is relaxed yet polished. It includes rugby shirts, lightweight shell jackets, and everyday T-shirts that speak to the brand’s modern-prep influences.
Photographed by Juergen Teller and styled by Jodie Barnes, the campaign features models Alex Consani and Leon Dame.
The message is an invitation. It’s a call to “cum” together, to join what they playfully term the “Carne Cummunity.”
SOLID HOMME applies its own clean, specific point of view to the iconic MA-1 flight jacket from Alpha Industries.
Balenciaga just unveiled a collection of ten fragrances. This launch moves beyond traditional perfumery, built instead on fusion and tension.
Dior has unveiled a new bag for the Winter 2025-2026 collection: the Dior Slider hobo.
A store should feel like it belongs. That’s the idea behind the newly reopened Camper flagship on Madrid’s Calle de Serrano.
Desigual introduced its new premium line, Desigual Studio, with a fashion show in Barcelona last night.
We caught up with Parcels in Paris to learn more about their new album.
The brand’s latest collection draws directly from its functional roots, reinterpreting the classic workwear that built its name for a modern audience.
The 36th edition of 080 Barcelona Fashion has announced its schedule, bringing together 24 designers and brands to present their new collections.
93 Sierra/Crosses has released its Fall/Winter 2025 collection, and it continues to build on the brand’s strong identity.
For its second year as Correspondent Designer, Les Benjamins closed Dubai Fashion Week with a new chapter titled “El Gringo”.
Oakley has unveiled its latest project with global football icon Kylian Mbappé, and it centers on a cool idea: artifacts from the future.
Y-3 returns with a campaign for its Fall/Winter 2025 collection, and it chooses a distinct voice to tell its story.
This has been a long-awaited offering for those who cherish the brand’s signature scents.
The fashion house Ami Paris has announced a new partnership, naming actor and singer Zhou Yiran as its Global Ambassador.
James Edward photographed by Jess Segal and styled by Heloise Chauvenhei, with creative direction by Charlotte Carter, in exclusive for Fucking Young! Online.
LUMA Arles presents one of David Armstrong’s most ambitious posthumous exhibitions, drawn entirely from his estate.
