For the Kenzo Fall/Winter 2025 campaign, Artistic Director Nigo brings the city of New York into the conversation. The project, titled “Cross-Town Kenzo,” reunites his separate men’s and women’s collections through a shared story set in the urban landscape. It follows two distinct characters: a preppy uptown man and a free-spirited Lower East Side girl.

The campaign is captured by street photographer Bruce Gilden, whose signature flash-lit style defines a certain raw, urban energy. His photographs establish a crosstown rhythm built on contrast and movement. An accompanying video by the collective Little Legs echoes this feeling with fast-paced sequences of the characters navigating the city.

Tailoring is the central force of the visual story. In menswear, elevated kimono jackets with Japanese construction in soft neutrals are set against coats in vivid colors and plush textures. This use of strong color is a tribute to founder Kenzo Takada. Fluffy fabrics add energy to winter staples like boxy gilets and graphic knits.

The campaign is a study in duality. It is a dialogue between contrast and connection, told through the language of tailoring and character. Together, their cross-town story reflects the spirit that runs through the entire collection.

Check it out below: