Levi’s® has a new global campaign called “Icons,” and it stars two genuine originals: musician Shaboozey and chef Matty Matheson. This is about a specific Western spirit, one that’s a little irreverent and completely authentic.
Directed by Glenn Kitson and shot by Galo Olivares, the campaign zeros in on three legendary pieces: the 501® Original, the Trucker Jacket, and the Western Shirt. Through three short films, the campaign shows a way of moving through the world: with attitude, humor, and a knack for turning ordinary moments into something memorable.
Each film feels like you’ve stepped into a story already unfolding. “The Jean” honors the 501® with the line, “Tougher than many relationships. Since 1873.” “The Jacket” celebrates the Trucker with “Made to be remembered. Since 1967.” And “The Shirt” highlights the Western Shirt as “The Wild Soul of the West. Since 1926.”
For Shaboozey, working with Levi’s® felt natural. “These Levi’s® icons aren’t just clothes, they’re part of my story,” he says.
Bershka’s new collaboration with Von Dutch is a direct line to the era’s most iconic streetwear, a time defined by logo mania and a specific kind of celebrity swagger.
“Free Your Feet” is presented as an invitation. It is an invitation to feel the ground again, to reconnect with our bodies, and to make choices that consider our own health and the health of the planet.
Gentle Monster takes a fearless step with its 2025 BOLD Collection. The new designs feature an iconic bridge detail, creating a distinctive look that offers unique ways to style eyewear.
In fashion, a good collaboration is more than just a product drop. It’s a conversation. The new capsule from Zadig & Voltaire and EGONLAB is exactly that.
Drôle de Monsieur has opened its first Asian flagship. It’s right in the heart of Seoul’s futuristic retail scene, inside The Hyundai Seoul department store.
Are you ready for the ride? Carne Bollente and Simons invite you to the Carne Ranch, an exclusive collaboration that captures the spirit of the Wild West and gives it a playful twist.
Desigual and BOTTER have joined forces to create High Tides, a collection that combines the Caribbean spirit of BOTTER with Desigual’s Mediterranean roots.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
