Diesel Spring/Summer 2015 Campaign Preview
by Adriano Batista
This is Diesel’s new year’s resolution. It’s rising above, it’s tolerance, inclusiveness, LOVE in the largest most unconditional sense possible. As Nicola Formichetti explains, “It’s elevating yourself. Elevating your spirit. Whatever it takes, however you do it. Wherever you are.”
Nicola loved #DieselHigh because it has a multitude of meanings and implications. #DieselHigh is provocative; it pushes you to live life with intensity. It suggests immediacy – being in the moment, enjoying the present, living fully – as well as spontaneity, escaping from the every day into something bigger, more immersive, more exciting.
The #DieselHigh campaign is especially eye-catching as a contrast to serious premium fashion campaigns; it’s playful and happy. As Nicola says, “There are so many crazy things happening now that you don’t see people just having fun any more. The challenge was to work with an avant-garde photographer, Nick Knight, and get him to do something he’s rarely done – which is shoot people smiling. It feels spontaneous, like they are selfies and he’s just the one snapping the photo.”
Introducing Max Jolivet
COS Spring/Summer 2015 Campaign
AMIRI has become the official formalwear partner for the soccer team FC Barcelona.
HÉLAS presents its Winter 2025 collection as a clear progression of its identity.
Lucas Sapoznick captured by the lens of Max Jorquera, in exclusive for Fucking Young! Online.
Yerevan Fashion Week is a child. It has only celebrated three birthdays. But in its short life, it has learned to walk with a surprising firmness.
A photography exhibition in Paris this November will engage a sense beyond sight.
The first event was held to open the new BERSHKA store in San Sebastián.
Paul & Joe’s new collection, Tokyo Velvet, acts as a cultural bridge. It connects the elegance of Paris with the dynamic pulse of Tokyo. The line draws from the contrasts of the Japanese capital, pairing French chic… »
Take a look at ACROMATYX’s backstage, captured by Ángela Ibáñez during 080 Barcelona Fashion.
This 28-piece collaboration continues to reshape the visual and technical language of moto-racing apparel.
After a four-year pause, Babeheaven returns with ‘Slower Than Sound’, a dreamy, quietly confident EP that feels both intimate and cinematic.
The campaign, featuring team skater Morice Auethan, presents skateboarders as modern cowboys.
The Prada Winter 2025 collection returns to the brand’s core principles: contrast and contradiction.
The campaign, shot by Oliver Hadlee Pearch, stars footballer Jude Bellingham and actor Callum Turner.
Oakley has introduced its new Team Collection, a line of performance gear developed in partnership with its athletes.
Gucci introduces its first winter sportswear collection, Gucci Altitude.
The new collaboration between GUESS JEANS and Allen Iverson is a direct homage to a specific moment in culture.
PUMA and San San Gear have reunited for a second collaboration.
The latest collaboration from Stüssy and Mountain Hardwear is built for the elements.
Pitti Immagine Uomo has announced that Hed Mayner will be a Guest Designer at its upcoming edition in Florence.
Aleixandri Studio presented its new collection, “In Nomine Heretica,” at 080 Barcelona Fashion.
BENAVENTE presented its new collection, “Capriccio per Benavente,” at 080 Barcelona Fashion.
The message is clear: growing older may be inevitable, but letting go of imagination is a choice.
Carlota Barrera’s Spring/Summer 2026 collection examines intimacy.
There are artists who dress the world — and others who undress it. David Delfín did both. Tomorrow, at Valladolid’s International Film Festival (Seminci), RTVE Play unveils “David Delfín. Muestra tu herida“, a documentary that peels away the myths to… »
SAGABOI unveiled its Spring/Summer 2026 collection, titled “Port of Call.”
Reebok has launched the Floatzig 2, the next step in the evolution of its iconic running shoe.
The Carhartt WIP Active Jacket is turning fifty. To mark the occasion, the brand has created four special-edition designs.
Maison Margiela has released “A Tabi film,” a close look at one of its most important symbols.
The Prada Holiday 2025 campaign tells a winter’s tale.
The project celebrates over 170 years of combined heritage and a shared passion for adventure
