There’s Something About Baume… and Troye Sivan Knows It
by Alex Catarinella
Sorry iPhones: The watch is not dead, dammit. Look to new buzzed-about brand, Baume, brought to one’s wrist by Swiss-based luxe goods company, Richemont, who owns brands like Cartier and Chloé. The Baume watches have a few things going for them: affordable, unisex, completely customizable, and, perhaps most head-turning, sustainable. No animal-based or precious materials are used, and unused components are recycled or re-used. Interchangeable watch straps are made from natural, up-cycled or recycled fabrics such as cork, cotton, linen, alcantara and recycled PET. Even the packaging is doing the eco-conscious thing, made from FSC-certified paper and cardboard. In other words, you can look good and feel like a good person at the same time.
The watches are clearly geared to the young, stylish consumer. Proof is in the invite-only parties. In other words, I’m still in recovery post-partying it up a few nights in Malibu at the Baume Beach house — imagine Lana Del Rey’s home in her “High By The Beach” music video, albeit immaculately furnished, meets a sartorial-sleek side of the mega-mansions in ‘Big Little Lies.’ Particularly millennial was the intimate launch party. The bash featured a small acoustic set from Troye Sivan, which resulted in the LA creatives/club kids (and Adam Lambert) getting into a downright tizzy, with the crashing waves as the dreamy backdrop. The open-bar and the ‘90s-heavy DJ sets made up for the seagulls shitting on my Forever 21.
Leading up to the bash, the Baume team somehow impressively convinced me, a frequent mess, to participate in picking up litter on Zuma Beach, which made sense since they partnered with Waste Free Oceans. Move over transcendental meditation, the experience was actually very soul-soothing. Additional highlights during the week included witnessing an AquaTru water filter transform a Diet Coke into H20. Magic. I even hiked the Rocky Oaks where I refrained from smoking, forgot to reapply my SPF, and regretted wearing all black. All of the aforementioned earthiness was on Baume brand — their main goal is focusing and hopefully inspiring other brands to design for a better future. (They aptly use the hashtag #designforabettertomorrow, by the way.) Besides Sivan, the watches are getting the cool kid cosign from artists like Love Watts and Sarah Babah, who have insane Instagram followings, and who hosted a dinner at the beach house. Stereotype alert: Millennials love to stand out, and Baume can make that happen via a configurator on their website where users can choose from over 2000 variations.
For you, LA cool kids, a sea of intimate Instagram stories-friendly events will continue to go down at the beach house until mid-June, so have fun trying to get that invite.
Etnia Barcelona presents: Etnia Music House
Jay Park by Eddie Lee
Salomon’s new Road Trip capsule looks both ways. It draws from the brand’s own history while making sure every detail is suited for the present.
MM6 Maison Margiela has partnered with Agnelle, a French glove maker with a history stretching back to 1937.
COMME des GARÇONS Homme Plus and Nike introduce a new collaborative sneaker, the Air Rejuven8.
For Spring/Summer 2026, Palomo returned to Madrid. The setting was The Palace Hotel, an intimate presentation that marked a homecoming after several seasons in New York.
Smith will lead the creation of four collections each year, covering men’s shoes, leather goods, and accessories.
Gucci introduces a new sneaker, the Gucci Shift, designed for motion. It translates the House’s athletic history into a form made for the rhythm of now.
Setchu Perfume is a collection of five fragrances, each continuing the brand’s search for balance, joy, and strength.
Deep in the hills of Abruzzo, at a place called Villaggio Cirulli, a simple but powerful idea took shape: no one is just a number.
Take a look at Campillo’s Spring/Summer 2026 backstage, captured by the lens of Spencer Stovell during New York Fashion Week, in exclusive for Fucking Young!
FANG NYC made its New York Fashion Week debut with a Spring/Summer 2026 collection that drew a clear line from the past to a specific future.
Valentino Garavani and Vans unveiled the campaign images for its new collaboration.
ECKHAUS LATTA unveiled its Spring/Summer 2026 collection during New York Fashion Week.
Ami Paris has unveiled a new staple for the wardrobe: the Mirage sneaker.
Peter Demas photographed by Chris Fucile, in exclusive for Fucking Young! Online.
In an age of digital noise, there’s something powerful about work made by hand. Artist Sal Salandra understands this.
LeBlancStudios presents its Spring/Summer 2026 collection, “Museum of Common Oddities.”
Drawing from the energy of Tokyo’s streetwear, the collection captures the creative pulse of Shibuya.
Dsquared2 and Ducati have joined forces for the first time. The reason is a machine: the new Ducati XDiavel V4 motorcycle.
A shoe should feel good from the first step. That’s the idea behind Camper’s new unisex sneaker, the Karst 2.
The offering is relaxed yet polished. It includes rugby shirts, lightweight shell jackets, and everyday T-shirts that speak to the brand’s modern-prep influences.
Photographed by Juergen Teller and styled by Jodie Barnes, the campaign features models Alex Consani and Leon Dame.
The message is an invitation. It’s a call to “cum” together, to join what they playfully term the “Carne Cummunity.”
SOLID HOMME applies its own clean, specific point of view to the iconic MA-1 flight jacket from Alpha Industries.
Balenciaga just unveiled a collection of ten fragrances. This launch moves beyond traditional perfumery, built instead on fusion and tension.
Dior has unveiled a new bag for the Winter 2025-2026 collection: the Dior Slider hobo.
A store should feel like it belongs. That’s the idea behind the newly reopened Camper flagship on Madrid’s Calle de Serrano.
Desigual introduced its new premium line, Desigual Studio, with a fashion show in Barcelona last night.
We caught up with Parcels in Paris to learn more about their new album.
The brand’s latest collection draws directly from its functional roots, reinterpreting the classic workwear that built its name for a modern audience.
The 36th edition of 080 Barcelona Fashion has announced its schedule, bringing together 24 designers and brands to present their new collections.
