Woolrich appoints Todd Snyder as creative director of its new collection, “Woolrich Black Label”
by Gabriel Córdoba Acosta
A couple of weeks after announcing Todd Snyder’s participation in the next edition of Pitti Uomo, the American brand Woolrich has sent out a press release also announcing the appointment of the American designer as creative director of its new collection: “Woolrich Black Label”.
The line in question will combine Woolrich’s rich heritage as a historic American brand with the contemporary and timeless aesthetic of America’s leading menswear designer. In developing the proposal, Todd will work closely with Woolrich’s creative team in Italy, Japan, and the United States, and will provide inspiration and design direction for two collections created within “Woolrich Black Label”: Heritage and Technical. The first will consist of sophisticated and luxurious versions of iconic styles from Woolrich’s 190 years; the second will combine innovative design and high-performance materials with sartorial embellishments.
“Woolrich Black Label” is designed to meet the quality standards and functional needs for serious outdoor use, while at the same time being stylish enough for city dwellers who combine rugged country wear with their unique personal style. The designer commented on it and the appointment: “I have always had the deepest admiration for American heritage brands and constantly seek to work with the best. I wore Woolrich as a child and was proud to design with them in my various jobs in the fashion world. Woolrich is an excellent example of a company with deep roots and I am excited to work with their vast archive, an archive rich in styles that have stood the test of time. My hope is to usher in the next era for Woolrich and extend its legacy into the future.”
Stefano Saccone – Woolrich’s CEO – also expressed his excitement, saying: “Partnering with Todd is a natural fit given his unique talent for creating an aesthetic that embodies the best of modern American style. As a brand with nearly 200 years of heritage, Woolrich is an endless source of creative inspiration based on purpose-driven garments, and I couldn’t be more excited to see Todd’s vision for Woolrich Black Label come to life.”
And Andrea Cané, the company’s long-time creative director, too: “I’ve known Todd for years and believe he is one of the best American designers who understands the true meaning of authenticity in design matrices, materials, and taste,” says Cané. Throughout my career with Woolrich, I have always found inspiration in our archive while striving to protect our values. I am confident that Todd will continue to treat Woolrich with care, as he has done in his collaborations with America’s leading heritage brands throughout his career. He understands that Woolrich is ‘America’s outdoor company’ and will innovate it with integrity and pride.”
The “Woolrich Black Label” collection will be presented, one part, at the Todd Snyder show at Pitti Uomo. The other part will be unveiled on 13 January in Milan during Men’s Fashion Week.
Givenchy Catwalk: The Complete Collections
DANIEL w. FLETCHER x HUNTSMAN
actual
Woolrich appoints Todd Snyder as creative director of its new collection, “Woolrich Black Label”
previous
Givenchy Catwalk: The Complete Collections
next
DANIEL w. FLETCHER x HUNTSMAN
Chino Amobi’s new project, “Eroica II: Christian Nihilism”, marks a striking and deeply personal return from an artist known for expanding the edges of sound, image, and storytelling.
The work is part of the brand’s ongoing research into biomimicry, material science, and textile technology.
Arts of the Earth at the Guggenheim Museum Bilbao is an ambitious exhibition on humanity’s shifting relationship with our planet, soil, and biodiversity.
We talk to Callum Eaton about tension, humour and the objects that inspire his new exhibition.
Denim Tears has launched its own proprietary line of denim, titled DENIM TEARS DENIM BY DENIM TEARS.
Inspired by the folklore and spirit of flamenco, the collection captures the movement and emotion of the dance through silhouettes, contrasts, and details.
ALAINPAUL has created the costumes for a new ballet, Drift Wood, at the Opéra national de Paris.
MODUS VIVENDI presents its Fall-Winter Black and White edition, a collection that drifts in from a retro art universe and lands right inside the pulse of modern urban life. The vibe is graphic, fluid and inclusive, as… »
We put together this last-minute holiday gift guide built around the things we actually love to give (and receive).
Jack Archer photographed and styled by Julian Freyberg, in exclusive for Fucking Young! Online.
Ten pieces that say: You tried to erase us. Here we are anyway. And we’re making clothes loud enough to wake the whole city.
There’s a quiet light that runs through Óscar Casas’ work, an energy that feels both instinctive and deliberate, like someone who has learned to move between dream and reality with ease.
Heron Preston has officially relaunched his namesake fashion label.
Bosco travels with an analog camera not just to document places, but to understand them.
Casablanca presents its Resort 2026 campaign, shifting its focus to Los Angeles.
Out of Australia’s sticky summer nights comes Full Flower Moon Band — a name that’s gone from whispered cult obsession to one of the country’s most ferocious live exports.
The project offers a perspective on transformation, giving a second life to materials shaped by use in motorsports.
Together with Olivia and Ouriel, we met up in Paris to discuss creativity, criticism and the importance for artists to collaborate.
For the Louis Vuitton Pre-Fall 2026 collection, Creative Director Pharrell Williams turns his focus to Central Park in New York.
Moncler Grenoble presents its Fall/Winter 2025 collection, uniting high-performance design with metropolitan style for modern mountain life.
The McQueen Spring/Summer 2026 Pre-Collection is set against the backdrop of Eltham Palace.
Jen Deleusse at UNO Models shot by Camilo Delpin and styled by Celia Villa, in exclusive for Fucking Young! Online.
Primavera Sound Barcelona has announced the line-up for its parallel programme, Primavera a la Ciutat, further expanding its 2026 edition.
Y-3 presents the first chapter of its Spring/Summer 2026 collection and accompanying lookbook.
JW Anderson has released its Winter 2025 collection of Christmas ornaments.
Prince and Didi captured by the lens of Axelle Patard, in exclusive for Fucking Young! Online.
Stone Island revisits its iconic Ice Jacket for Fall/Winter 2025-26.
The range focuses on pieces designed for colder weather, combining function and style.
EDWIN has reunited with New Era for a second collaborative capsule for Fall/Winter 2025.
Troye Sivan celebrates 10th Anniversary of his planitun debut album with BLUE NEIGHBOURHOOD – Ten years on, set for release on February 13, 2026. Limited Edition features two additional tracks – “Swimming Pools” and “Strawberries & Cigarettes” – plus a reimagined cover art.
