Woolrich appoints Todd Snyder as creative director of its new collection, “Woolrich Black Label”
by Gabriel Córdoba Acosta
A couple of weeks after announcing Todd Snyder’s participation in the next edition of Pitti Uomo, the American brand Woolrich has sent out a press release also announcing the appointment of the American designer as creative director of its new collection: “Woolrich Black Label”.

The line in question will combine Woolrich’s rich heritage as a historic American brand with the contemporary and timeless aesthetic of America’s leading menswear designer. In developing the proposal, Todd will work closely with Woolrich’s creative team in Italy, Japan, and the United States, and will provide inspiration and design direction for two collections created within “Woolrich Black Label”: Heritage and Technical. The first will consist of sophisticated and luxurious versions of iconic styles from Woolrich’s 190 years; the second will combine innovative design and high-performance materials with sartorial embellishments.
“Woolrich Black Label” is designed to meet the quality standards and functional needs for serious outdoor use, while at the same time being stylish enough for city dwellers who combine rugged country wear with their unique personal style. The designer commented on it and the appointment: “I have always had the deepest admiration for American heritage brands and constantly seek to work with the best. I wore Woolrich as a child and was proud to design with them in my various jobs in the fashion world. Woolrich is an excellent example of a company with deep roots and I am excited to work with their vast archive, an archive rich in styles that have stood the test of time. My hope is to usher in the next era for Woolrich and extend its legacy into the future.”
Stefano Saccone – Woolrich’s CEO – also expressed his excitement, saying: “Partnering with Todd is a natural fit given his unique talent for creating an aesthetic that embodies the best of modern American style. As a brand with nearly 200 years of heritage, Woolrich is an endless source of creative inspiration based on purpose-driven garments, and I couldn’t be more excited to see Todd’s vision for Woolrich Black Label come to life.”
And Andrea Cané, the company’s long-time creative director, too: “I’ve known Todd for years and believe he is one of the best American designers who understands the true meaning of authenticity in design matrices, materials, and taste,” says Cané. Throughout my career with Woolrich, I have always found inspiration in our archive while striving to protect our values. I am confident that Todd will continue to treat Woolrich with care, as he has done in his collaborations with America’s leading heritage brands throughout his career. He understands that Woolrich is ‘America’s outdoor company’ and will innovate it with integrity and pride.”
The “Woolrich Black Label” collection will be presented, one part, at the Todd Snyder show at Pitti Uomo. The other part will be unveiled on 13 January in Milan during Men’s Fashion Week.
Givenchy Catwalk: The Complete Collections
DANIEL w. FLETCHER x HUNTSMAN
actual
Woolrich appoints Todd Snyder as creative director of its new collection, “Woolrich Black Label”
previous
Givenchy Catwalk: The Complete Collections
next
DANIEL w. FLETCHER x HUNTSMAN
Courrèges, the French fashion brand currently creatively directed by Nicolas Di Felice, presents its Resort 2026 collection.
Diesel’s 2025 Pride capsule collection, created with the Tom of Finland Foundation, is all about freedom, freedom to express yourself, to love who you want, and to be unapologetically you.
Andrii Barabash at Elite photographed by Adrian Cuerdo and styled by Matíos & Cesar, in exclusive for Fucking Young! Online.
PUMA has once again joined forces with French designer Louis Gabriel Nouchi, this time revisiting the 1999 Mostro Mule.
Over fifty emerging Finnish designers presented their collections at the Amos Rex SS25 fashion show, held in the courtyard of Helsinki’s Amos Rex museum on May 23rd. The event formed part of Fashion in… »
Resort 2026 by DSQUARED2 is rebellion at its purest!
Japanese artist Kunimasa Aoki has won the 2025 Loewe Foundation Craft Prize for his terracotta sculpture Realm of Living Things 19.
This collaboration reflects Paloceras’ approach to eyewear design, where technical precision meets handcrafted detail.
Last week, Helsinki became a focal point for fashion innovation as Aalto University presented its graduating students’ work at Näytös25.
Gal Nell Dahan debuts in menswear with his Fall/Winter 2025 collection, characterized by timelessness, rich fabrics, and sustainability.
This summer, the Monte-Carlo Beach Club has a new look, thanks to Jacquemus.
Nike’s latest running shoe, the Structure 26, arrives with a clear mission to deliver serious stability without sacrificing comfort.
Helsinki has long been an incubator for avant-garde creativity, and this year’s Fashion in Helsinki solidified its reputation as a nexus where fashion and art dissolve into one another.
The shoe takes inspiration from mid-century track runners but gives them Margiela’s signature deconstructed touch.
YSL Beauty has announced actor and musician Aron Piper as its new ambassador for Spain and Portugal. The 27-year-old star perfectly embodies the brand’s values of authenticity and individuality, aligning with the ethos of… »
The launch campaign, “EVERYTHING NOW – LEAVE NOTHING UNEXPRESSED,” captures the energy of a generation that treats every day as a chance to reinvent.
In a world that still asks “Does anyone even want to be a man anymore?”, their answer is a middle finger wrapped in glitter.
It began with a disruption: intentional, visual, and unapologetic. GLITCH wasn’t designed to follow clean lines or play it safe.
The organisation in charge of the prestigious ANDAM fashion competition unveils the list of finalists for the 36th edition.
Instead of just taking backstage shots himself, photographer Joonas S’Diri handed his phone to the models and let them take selfies.
Junya Watanabe joins forces with Alpha Industries to deliver a biker jacket defined by military rigor and Japanese avant-garde simplicity.
Granado teams up with Guimarães Rosa Institute and the French Institute for the fourth edition of ABERTO.
Indeed, after the calm that the last two months have brought (especially for those who work in the industry), it’s back to what, for some, is the most dreaded date: Fashion Week, which is not just a week, but a… »
The event highlighted a mix of established brands and new designers, all recognized for their focus on sustainability, creativity, and meaningful design.
The capsule collection takes the duo’s chaotic, genre-defying energy and turns it into wearable rebellion.
Persol’s Latest Drop is a Love Letter to Cinema and Steve McQueen
Maksym Rassokha captured by the lens of Oleg Borisuk and styled by Kiss Mark, in exclusive for Fucking Young! Online.
To mark its anniversary, LOEWE is releasing the Puzzle 10 collection, a tribute to a decade of innovation.
For their 20th anniversary, END. joins forces with Aries to drop Arcade, a capsule collection built on nostalgia for 90s gaming culture, drift racing, and the gritty charm of seaside arcades.