Woolrich appoints Todd Snyder as creative director of its new collection, “Woolrich Black Label”
by Gabriel Córdoba Acosta
A couple of weeks after announcing Todd Snyder’s participation in the next edition of Pitti Uomo, the American brand Woolrich has sent out a press release also announcing the appointment of the American designer as creative director of its new collection: “Woolrich Black Label”.

The line in question will combine Woolrich’s rich heritage as a historic American brand with the contemporary and timeless aesthetic of America’s leading menswear designer. In developing the proposal, Todd will work closely with Woolrich’s creative team in Italy, Japan, and the United States, and will provide inspiration and design direction for two collections created within “Woolrich Black Label”: Heritage and Technical. The first will consist of sophisticated and luxurious versions of iconic styles from Woolrich’s 190 years; the second will combine innovative design and high-performance materials with sartorial embellishments.
“Woolrich Black Label” is designed to meet the quality standards and functional needs for serious outdoor use, while at the same time being stylish enough for city dwellers who combine rugged country wear with their unique personal style. The designer commented on it and the appointment: “I have always had the deepest admiration for American heritage brands and constantly seek to work with the best. I wore Woolrich as a child and was proud to design with them in my various jobs in the fashion world. Woolrich is an excellent example of a company with deep roots and I am excited to work with their vast archive, an archive rich in styles that have stood the test of time. My hope is to usher in the next era for Woolrich and extend its legacy into the future.”
Stefano Saccone – Woolrich’s CEO – also expressed his excitement, saying: “Partnering with Todd is a natural fit given his unique talent for creating an aesthetic that embodies the best of modern American style. As a brand with nearly 200 years of heritage, Woolrich is an endless source of creative inspiration based on purpose-driven garments, and I couldn’t be more excited to see Todd’s vision for Woolrich Black Label come to life.”
And Andrea Cané, the company’s long-time creative director, too: “I’ve known Todd for years and believe he is one of the best American designers who understands the true meaning of authenticity in design matrices, materials, and taste,” says Cané. Throughout my career with Woolrich, I have always found inspiration in our archive while striving to protect our values. I am confident that Todd will continue to treat Woolrich with care, as he has done in his collaborations with America’s leading heritage brands throughout his career. He understands that Woolrich is ‘America’s outdoor company’ and will innovate it with integrity and pride.”
The “Woolrich Black Label” collection will be presented, one part, at the Todd Snyder show at Pitti Uomo. The other part will be unveiled on 13 January in Milan during Men’s Fashion Week.
Givenchy Catwalk: The Complete Collections
DANIEL w. FLETCHER x HUNTSMAN
actual
Woolrich appoints Todd Snyder as creative director of its new collection, “Woolrich Black Label”
previous
Givenchy Catwalk: The Complete Collections
next
DANIEL w. FLETCHER x HUNTSMAN
Simone Rocha unveiled the lookbook for its Spring/Summer 2026 collection, shot by Eimear Lynch and styled by Robbie Spencer.
Oliver Sim teams up again with Bullion (Nathan Jenkins), who was behind the previous single “Obsession,” to deliver an electro-pop track that feels both playful and deeply personal.
What connects the craft of Puglia to the design language of Copenhagen? The answer, much like a good meal, lies in the ingredients and the care put into it.
Before his installation drops at Design Miami.Paris on October 22, we sent Rohan off to Paris Men’s Fashion Week with a disposable camera and no rules.
Stüssy unveiled the lookbook for its Holiday 2025 collection, photographed by Antosh Cimoszko and styled by Landon Ebeling.
trônes 2 picks up where the 2023 edition left off, an exciting collaboration with Romain Bitton and continues our exploration of what a “throne” can mean today.
Imagine a scene of classic elegance: a garden party, silk gowns, a golden afternoon. Then, the sun becomes too bright. This is where MELLER introduces its new sunglasses, called BADU.
Y-3 and the Japanese brand NEIGHBORHOOD have launched a collaborative capsule collection.
The campaign photographed by Jordi Terry feels like a nocturne in fabric: shadows bending, sequins trembling, voices half-heard.
Julian Zigerli presents the first part of a new collection titled “IF YOU HAVE A COW”.
JIL SANDER, under its new Creative Director Simone Bellotti, is renewing its dialogue with PUMA.
Paul Nitze at KULT MODELS Germany photographed by Ian Ludwar and styled by Nawid Qureischi, in exclusive for Fucking Young! Online.
Saint Laurent Rive Droite in Paris is presenting an exhibition of work by the American artist Maximilian Schubert.
Moncler’s new campaign brings together two lifelong friends: Al Pacino and Robert De Niro.
At 080 Barcelona Fashion, Andalusian label Lemāchet unveils an intimate, refined collection that turns nostalgia into a statement of style while it celebrates emotion as the new form of masculinity.
The Dominic Albano Collection introduces the Sand Tank. This minimalist piece is designed to honor fluidity, identity, and freedom.
For its Fall/Winter 2025 collection, FOUND continues to explore the space between its two influences: South Asian tradition and rural Americana.
The Spanish actress Ester Expósito, the brand’s global ambassador, invites everyone to step inside this kaleidoscopic world.
Stepping into “Bass” by Steve McQueen at the Schaulager Basel is like entering a space where sound and light become living, shaped atmospheres.
Vivobarefoot has released a new version of its performance shoe, the Primus Flow.
Dior revisits the world of skiing for its Spring 2026 Lifestyle Capsule.
The collaboration, launching in June 2025, reimagines this emblematic design for a new generation.
From October 15, 2025, to January 25, 2026, the Maison Européenne de la Photographie (MEP) in Paris will host Tyler Mitchell’s first solo exhibition in France, titled Wish This Was Real.
Italian brand Fiorucci hosts an intimate dinner in Milan celebrating Jason Hendrik Hansma’s immersive solo exhibition
MM6 Maison Margiela and Salomon present their Fall/Winter 2025 collaboration.
His work focuses not on the game itself, but on the culture that surrounds it.
Franz Vochezer at DSM MGMT photographed and art-directed by Caique Mendes, in exclusive for Fucking Young! Online.
In the sixth chapter of his PRO line, Xander Zhou turns his attention to the suit.
From October through December, loose silhouettes become the most versatile trend.
Dockers recently presented its “Always a Fit” campaign with an event called The Dockers House.