TOY: An Enigmatic Fusion of Fashion, Play, and Intimate Bonds
by Adriano B.
In the interesting union of P.A.M and Hysteric Glamour, a remarkable collaboration took flight, weaving together a captivating tapestry of fashion, playthings, and embellishments. Within this world, P.A.M.’s esteemed confidant, Joshua Gordon, emerged as the orchestrator of a multifaceted campaign that organically blossomed into a literary opus spanning 80 resplendent pages—’TOY.’

Immersing himself in an arduous odyssey spanning months, Joshua diligently embarked on the quest to unravel the profound tapestry of Japan’s toy culture. He meticulously captured the essence of this world, crafting an extended campaign that immortalized individuals and their beloved companions, adorned with heartfelt handwritten notes. This tome stands as a testament to the instantaneous, unbroken, and exuberant bond shared between kindred spirits within the realms of fashion, forever intertwined. As the collection itself emerges, so too does this physical embodiment of our affinity, eagerly awaiting alongside.
“Toys, oh toys, how multifaceted you are! What defines a toy? In the eyes of a graffiti artist, a toy symbolizes an absence of style, a lack of comprehension of the sacred rules—an epithet hurled at neophytes yet to grasp the essence. Sensually, a toy becomes a conduit for pleasure, manifesting in myriad sizes, hues, contours, and materials. To the masses, a toy assumes the form of a diminutive, endearing creature gifted during the tender years of youth—a solace, a confidant in the nocturnal solitude of one’s bedchamber. My fascination with toys and the human connection to them has remained steadfast throughout my existence.” – Joshua Gordon, excerpt from “TOY” (page 1)
Take a look at some images from the book below:








Unknown’s Summer Collection Unveiling and the Cult of Gen-Z Style
Meet Rosa Marga Dahl, one of the leading designers on the Berlin fashion scene today
Roberto Cháfer photographed by Ismael Nasrollah and styled by Federica Buysan, in exclusive for Fucking Young! Online.
Troye Sivan dropped the music video of his new single and it was filmed in Bangkok.
Picture The Great Gatsby mingling with the raw energy of La Haine, a playlist jumping from Charles Aznavour to NTM. It’s the world of Drôle de Monsieur’s first flagship store!
Shayne Oliver is teaming up with none other than the premier adult entertainment hub, Pornhub.
TOUS, a brand synonymous with sparking creativity and self-expression, introduces TOUS MANIFESTO, a design project that transforms a classic jewelry clasp into a monogram.
Italian luxury brand Ferrari presented its SS024 collection, designed by Rocco Iannone, during Milan Fashion Week.
Mephisto NL and Dutch designer duo Schepers Bosman launch their first highly anticipated collaboration, reimagining Mephisto’s iconic Cruiser.
Miguel Sá at Central Models photographed by Szymon Stępniak and styled by João Viana, in exclusive for Fucking Young! Online.
Guijarro’s debut collection is a testament to his fresh take on men’s fashion, breathing new life into classic styles and capturing the imagination of a new generation of fashion enthusiasts.
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William Albrechtsen at Blow Models photographed by Bryan Torres and styled by Teresa Turégano, in exclusive for Fucking Young! Online.
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LUEDER’s SS24 collection finds its inspiration in the diverse youth of London – a creative, self-expressive group, fighting for sustainability and seeking a sense of belonging.
The call is out for the selection of 30 students from British, Dutch, and Spanish schools who wish to participate in a fashion creation marathon focused on the theme of “Fashion with a Gender Perspective.”
In the world of MM6 Maison Margiela, it’s all about abstraction and straightforwardness coming together in a radical embrace.
Abigail Ajobi’s new capsule “Anti-Muse” is an ode to Nigerian youth subculture with vibrant colors of Adire prints and the allure of the early 2000s Nollywood films.
This time they’re giving TELFAR’s iconic shopping bag a denim makeover, paired perfectly with matching boots that are set to become seasonal must-haves.
In their latest collab, HUF teams up with The Smashing Pumpkins to bring their iconic imagery to life.
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Diesel presents the Spring/Summer 2024 collection, designed by Glenn Martens, during Milan Fashion Week in front of 7,000 people.
Milan Fashion Week was the setting chosen by the Italian brand Moncler to present to the world its new collaboration with the singer and now designer Pharrell Williams.
Together they have designed a collection specializing… »