Skepta x PUMA: A Bold New Era of Sportswear
by Adriano Batista
Skepta’s collaboration with PUMA brings a fresh edge to sportswear. The collection stands out with its unique design and textures, all while staying true to the spirit of both Skepta and PUMA. The campaign uses light and shadow to highlight the new designs, putting the focus on the collection.
Skepta, who became a PUMA ambassador in 2022, is now launching his first collection with the brand. It’s a line that reflects his style, featuring a dark color palette and silver touches that pay homage to PUMA’s roots.
The collection includes a full range of clothing, accessories, and the new PUMA Skope Forever shoes. The Track Jacket and Pants are inspired by PUMA’s classic tracksuits, while the Vest and Backpack are all about practicality with a sleek look. Gloves and a Beanie complete the set.
The PUMA Skope Forever shoes are a nod to early-2000s design, with a standout iridescent colorway and silver details. A special badge on the tongue marks the collaboration.
Check out the campaign images below:
Available from May 18, 2024, the collection can be found online, in PUMA stores, and at select retailers.
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