Skepta x PUMA: A Bold New Era of Sportswear
by Adriano B.
Skepta’s collaboration with PUMA brings a fresh edge to sportswear. The collection stands out with its unique design and textures, all while staying true to the spirit of both Skepta and PUMA. The campaign uses light and shadow to highlight the new designs, putting the focus on the collection.
Skepta, who became a PUMA ambassador in 2022, is now launching his first collection with the brand. It’s a line that reflects his style, featuring a dark color palette and silver touches that pay homage to PUMA’s roots.
The collection includes a full range of clothing, accessories, and the new PUMA Skope Forever shoes. The Track Jacket and Pants are inspired by PUMA’s classic tracksuits, while the Vest and Backpack are all about practicality with a sleek look. Gloves and a Beanie complete the set.
The PUMA Skope Forever shoes are a nod to early-2000s design, with a standout iridescent colorway and silver details. A special badge on the tongue marks the collaboration.
Check out the campaign images below:
Available from May 18, 2024, the collection can be found online, in PUMA stores, and at select retailers.
Louis Vuitton Unveils Nautical-Themed Capsule for America’s Cup
CIAO BELLA: Wax London Drops New Collection & Campaign
Thirty years after the iconic Instapump Fury 94 burst onto the scene, Reebok LTD is paying tribute with the Instapump Sliver.
UNIQLO unveiled the Fall/Winter 2024 campaign of its latest collaboration with JW Anderson.
Inspired by the vibrant paintings of Taboo! and the conceptual furniture of Roy McMakin, Cuming’s designs blend realism and abstraction seamlessly.
Les Benjamins’ Fall 2024 collection, “Eastern Punk,” takes us on a journey through Turkish heritage and the rebellious spirit of punk.
Louis Vuitton has unveiled two new versions of its iconic Bed Trunk in collaboration with Nicolas Ghesquière and Pharrell Williams.
The Alexander Technique is a deeply personal and introspective album that marks a new chapter in Rex Orange County’s career.
Designer Monique Fei explores the intersection of craft and couture, transforming traditional shapes and techniques to create wearable sculptures that interrogate their own material and making process.
This season, the brand takes us on a nostalgic trip, blending the rebellious “school dropout” attitude with classic collegiate aesthetics.
Set to launch on October 10, this collaboration will feature iconic DC characters like Batman, Superman, and The Joker, reimagined through Songzio’s distinctive aesthetic.
We talked to the Galician actor based in Madrid Xoan Fórneas about his latest and upcoming professional projects.
Arsenal and Aries have joined forces for a limited-edition collection, aptly designed for the “Arsenal Faithful,” blending the club’s rich heritage with Aries’ signature street-luxe aesthetic.
Tanner Richie and Fletcher Kasell, the design duo behind Tanner Fletcher, unveiled their SS25 collection “The Artists Dilemma” as a museum exhibit in a Chelsea gallery.
Y-3’s Fall/Winter 2024 collection, titled “Chapter 4,” is an exploration of movement, tension, and poise.
Maison Margiela’s 2024 Artisanal Film Premiere, Nighthawk, explores memory, illusion, and the enduring power of haute couture.
Featuring the Spanish actor and model, Jon Kortajarena, the campaign captures the essence of effortless luxury and timeless style.
Expectations are high and surely MM6 Maison Margiela will surprise with its men’s fashion collection for the 107th edition of Pitti Immagine Uomo.
Paul and Elhadj photographed by Sophie Webster and styled by Shammi Popat, in exclusive for Fucking Young! Online.
The ASICS GEL-NYC gets a unique makeover in a collaboration dripping with artistic flair and a touch of whimsical storytelling.
Artist Nicasio Torres has unveiled his latest collection, Vera Icon, a unique blend of vintage fashion and artistic expression.
LỰU ĐẠN, the personal oeuvre of Hung La also behind Kwaidan Editions, hosted its Seedy Chinatown Hideout during Paris Fashion Week at the iconic ChinaTown Belleville.
Reebok LTD unveils the newest member of the Premier Road family – the Premier Road Ultra.
Lacoste honors the free spirit of its founder, René Lacoste, on holiday for Spring/Summer 2025.
The collection critiques the suffocating forces of capitalism, societal norms, and the worship of wealth and youth.
This collection seamlessly blends contemporary and legacy with a focus on a subtle dialogue between the avant-garde and the aristocracy.
A few hours after the French fashion house Celine announced the exit of Hedi Slimane, it has also announced its new artistic director, who will be in charge of the creativity of all its collections from 2025 onwards.
Hedi Slimane is stepping down as Celine’s artistic/creative/image director, according to a statement from the fashion house.
Ludovic de Saint Sernin’s Spring/Summer 2025 collection is a sartorial ode to the world of dance.
Following HELIOT EMIL’s SS25 fashion show during Paris Fashion Week, we got the chance to catch up with Creative Director Julius Juul backstage.
Mr P. unveiled its latest collection for Fall/Winter 2024, featuring a first-ever foray into luxury leather bags.
Balenciaga’s Summer 2025 collection feature pieces that are both provocative and wearable.
