New Gucci Horsebit 1953 Campaign Starring Pietro Castellitto
by Adriano Batista
Gucci continues to celebrate its iconic Horsebit 1953 loafer with a new campaign starring Italian actor Pietro Castellitto. This timeless piece, first introduced in 1953, has become a symbol of Gucci’s heritage and a must-have for fashion-forward men.
The campaign, conceived by creative director Sabato De Sarno, showcases Castellitto’s laid-back attitude and effortless style. Set in a creative space filled with books, music, and art, the images capture the actor wearing the Horsebit 1953 loafer in a variety of looks, from casual to refined.
The loafer’s iconic metal appliqué is the centerpiece of the campaign, highlighting its enduring appeal. The design, inspired by equestrian culture, has been a defining element of Gucci’s collections for over seven decades.
Check out the campaign images below:
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