Wax London has unveiled its latest fragrance collection, a duo inspired by the evocative power of scent to transport us through time and space. Drawing inspiration from the profound impact of human connection, these new fragrances, Magna and Holm, are olfactory journeys that resonate with the depths of our memories.

Magna is a nostalgic ode to the past, a comforting fragrance that evokes the warmth and familiarity of childhood. It pays homage to the enduring influence of family and tradition, capturing the essence of those who have shaped our lives. With its smoky musk, aged tobacco, and distressed leather, Magna wraps you in a comforting embrace, grounding you in the richness of your heritage.

Holm is a vibrant and invigorating fragrance that celebrates the excitement of urban living. It captures the energy and dynamism of a bustling city, reflecting the milestones and achievements that define our modern lives. With its citrusy top notes, floral heart, and woody base, Holm is a refreshing scent that inspires confidence and ambition.

Both Magna and Holm are meticulously crafted in the UK, ensuring the highest quality and sustainability.