Prada Presents A New Iteration Of Its Musical Program “The Sound Of Prada” At Candy Seongsu, Seoul
by Adriano Batista
Prada‘s ongoing musical journey, The Sound of Prada, made a stop in Seoul on October 24th, 2024. This global series, which has previously graced cities like Paris, London, and Cannes, continues to celebrate the intersection of fashion and music.
For the Seoul edition, Grammy-award-winning artist Anderson .Paak took the reins as creative director, curating a lineup that reflected the vibrant and diverse music scene of Korea. The event, held at the iconic Candy Seongsu, featured a blend of international and local talent, including DJ Spray, DJ MAYURASHKA, and a special performance by Anderson .Paak himself, alongside his band and guest vocalist Crush.
The Sound of Prada Seoul not only showcased the latest trends in music but also highlighted the cultural significance of Korea as a global music hub.
Check out some photos from the event below:
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