Magliano Spring/Summer 2025 Campaign
by Adriano Batista
Magliano’s Spring/Summer 2025 campaign, titled Calcinculo, captures a dreamlike, almost surreal atmosphere. Shot by Joshua Gordon, the visuals are set in a hazy, smoke-filled space where the air feels heavy and thick. At the center of it all is the Tagada, a spinning ride that became a symbol of Italian teenage culture in the 2000s. Its dizzying motion creates a sense of disorientation, pulling the viewer into a world where reality blurs and the collection’s style takes on a new, almost otherworldly dimension.
The campaign plays with light and movement, using psychedelic colors to create a sense of unease and wonder. It feels like being lost in a whimsical, endless spiral, searching for an exit but finding only more layers of the dream. The clothes blend into this chaotic yet fascinating environment, becoming part of the experience rather than just objects to be seen.
Check it out below:
Photography by Joshua Gordon
Styling by Elisa Voto
Casting by Julia Asaro
Hair Stylist – Gabriele Marozzi
Make Up Artist – Tanja Friscic
Set Design – Alessandro Mensi
Production – NOP—NOP
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