LỰU ĐẠN Fall/Winter 2024
by Adriano Batista
LỰU ĐẠN has launched its sixth collection, featuring 28 edgy and rebellious looks. The collection is inspired by the theme of fighting one’s own demons and finding freedom in surrender.
The collection’s story is told through the eyes of three real-life characters, who embody the spirit of LỰU ĐẠN’s man: Jiman, a Malaysian punk rocker and lawyer; Hao, a Chinese DJ and party-goer; and James, a reformed bad boy. These men have faced their own battles and challenges, and have emerged stronger and wiser. They represent the diversity and authenticity of LỰU ĐẠN’s vision, which transcends the boundaries of geography and culture.
The collection’s garments reflect the brand’s signature aesthetic of motocross, fight-club, and nocturnal influences, with a touch of vintage and retro flair.
Hung La, the creative director and founder of LỰU ĐẠN, explains that the collection is a reflection of his own journey of self-discovery and acceptance. He says that he wanted to create a collection that was not only visually striking, but also emotionally resonant. He says that he wanted to invite the audience to “tell me what you see”, and to experience the collection for themselves. He adds that he hopes that the collection will inspire others to face their own fears and find their own freedom.
Check out the collection below:
Meet French singer-songwriter Zed Yun Pavarotti
Denis Jovanovic
Benzene is a new streetwear brand built on a specific kind of modern contradiction.
Mexican artist Gabriel Santiago has released a new single titled “Homoerotic.”
Balenciaga has launched a new series focused on American football.
Paul Smith has unveiled its new “Night to Day” campaign, featuring the American actor Walton Goggins.
The campaign’s narrative is a journey that captures the spirit of travel through different lights: the Parisian sunset, the break of dawn, and the glow of a bonfire.
Givenchy presents its Spring 2026 campaign, the second in a series of portraits by photographer Collier Schorr.
Malte Berglund Adrian at ACE Models captured by the lens of Joey Leo, in exclusive for Fucking Young! Online.
La Fábrica presents “NIKE. Design in Motion” in Madrid, an exhibition that traces six decades of the brand’s history.
Lacoste presents its Holiday 2025 campaign with the idea that style is the best gift.
LOEWE Perfumes has introduced three new scented candles to its Home Scents collection.
After fifteen years under the creative reign of Olivier Rousteing, Balmain steps into a fresh era.
Levi’s® and designer Kiko Kostadinov present their second collaborative men’s collection.
untitlab®’s Fall/Winter 2025 campaign, titled “THE TRADE,” follows a figure moving through East London.
Stone Island and New Balance continue their partnership with a new release focused on football.
In the digital age, a “personal brand” is often a carefully curated facade. But for Carlos Vasconcellos, it’s something far more authentic: a direct line to his soul.
Acne Studios has released its selection of holiday gifts for the FW25 season. The offering includes a range of the brand’s signature items.
KALEOS Man introduces its Fall/Winter 2025 campaign within an experimental music lab.
The project began as an item for the gift shop of his retrospective at the Palais Galliera museum in Paris.
TATRAS presents a new project titled “Layers of Japanese Craft.” It is a limited-edition capsule collection created with the traditional lacquer artisans of Wajima city.
This is only the brand’s second location worldwide.
Alejandro Carrascosa photographed by Paulino Cobalto and styled by Cala Xiang & Victor von Schwarz, in exclusive for Fucking Young! Online.
The collaboration celebrates the artist’s lasting impact on music and culture.
This winter, BOSS and Steiff have created a collaborative capsule collection.
The New Zealand collective returns with a record that expands their lush, dreamy world while keeping intimacy at its core.
For Fall/Winter 2025, Barbour and Baracuta draw inspiration from the Northern Soul music movement.
Designer Eli Russell Linnetz has partnered with the technology company 1X for the launch campaign of NEO, the first humanoid robot made for the home.
The color appears in underwear, ready-to-wear, and simple everyday essentials.
Gonzalo San Román photographed by Alex Kalb and styled by Fet Hilario, in exclusive for Fucking Young! Online.
This year, the fair brings together some 222 exhibitors from 33 countries, including 179 galleries and 43 publishers.
Like the collection, the soundtrack is both strong and fragile.
