Louis Vuitton appoints Léon Marchand as brand ambassador
by Gabriel Córdoba Acosta
Louis Vuitton, a fashion house belonging to the LVMH group, has just appointed the 21-year-old athlete Léon Marchand as its brand ambassador. This appointment is directly linked to next year’s Olympic Games in Paris, where the five-time world champion swimmer is one of the French Olympic team’s leading medal hopes.

The partnership between the two parties is based on the support that the conglomerate and its Maisons have actively supported top-level sports and the most prestigious international competitions for many years. From creating numerous trophies to specially designed trophy cases, Maisons LVMH has long been involved in the world of sport, covering a wide range of disciplines including tennis, rugby, basketball, football, and motor racing.
Marchand has something special, and you can see that at first glance, as the athlete has won over virtually everyone with his athletic skills and his determination, and talent, as well as the passion he puts into everything he does. But if there is one thing that has captivated the firm’s team, it is Léon’s spirit of perseverance and excellence, which he happens to share with the house.
In less than a year, we will see Léon Marchand representing Louis Vuitton at the Paris Olympics, something he is sure to do very well and set the bar very high. Congratulations Léon on this achievement!
Historias della Costa Brava
“Rabbit Hole” by James Edson
Dylan Wrona photographed and styled by Keyr Castro, in exclusive for Fucking Young! Online.
Ilona Staller, better known as Cicciolina, is turning up the heat this Ferragosto with a limited-edition T-shirt series.
Salomon’s XT-Whisper Void is a shoe built for movement, but made for personality.
It’s the bag you put inside another bag or the one you stuff full of everything else. It doesn’t care what it carries; it’s built to hold whatever you throw at it.
Jhona Burjack photographed by Gustavo Zylbersztajn and styled by Thiago Biagi, in exclusive for Fucking Young! Online.
Carhartt WIP’s Fall/Winter 2025 collection keeps the brand’s rugged workwear spirit while mixing in fresh elements.
Billionaire Boys Club’s second drop for Fall/Winter 2025 is a celebration of Jamaican sound system culture.
“MiMa is first and foremost a space for discovery and inspiration. That was a core idea from the very beginning, both in the way we curated the selection and in how we designed the space itself.”
FANG NYC’s FW25 collection pulls from creative director Fang Guo’s travels, from Georgia’s concrete Kartlis Deda monument to Crete’s pink sand beaches, to play with contrasts.
Reebok and multitalented artist Tobe Nwigwe are back with the second chapter of their collaborative “Reebok x Chukwu” partnership.
Rihanna’s FENTY x PUMA collaboration returns with a fresh take on football-inspired fashion.
To celebrate the release of Senua’s Saga: Hellblade II on PlayStation 5, Ninja Theory has teamed up with London’s Passarella Death Squad for a limited capsule collection.
ERL marks its fifth anniversary with a new version of its signature skate shoe, the Electric Blue Vamp.
Skepta and PUMA are back with a tight, all-black collection that strips streetwear down to its essentials.
Wood Wood enters a new chapter with its FW25 Double A campaign, the first collection under creative director Brian SS Jensen and head of design Gitte Wetter.
Leandro da Silva photographed by Emil Huseynzade and styled by Vladimir Frol de Moura, in exclusive for Fucking Young! Online.
PUMA is re-releasing its special 2003 H-Street sneakers in two Jamaica-inspired colorways, just in time for Notting Hill Carnival.
Delvinas and Antón lensed by Willy Villacorta and styled by María Hernandez, in exclusive for Fucking Young! Online.
Viegas is someone who grew up immersed in music and community, with a desire to create spaces where people feel seen and free.
Johnatan Aba and Yoni Goor captured by the lens of Italo Gaspar and styled by Marchesini Matilde & Stefani Sofia, in exclusive for Fucking Young! Online.
Stüssy keeps growing, and its newest store in Biarritz, France, is proof.
DJOOKE opens up about his journey from Portuguese small towns to Lisbon’s DJ scene, the birth of iconic LGBTQ+ party BALAGAN, and his vision for inclusive nightlife.
Nicolas Benitez at New Icon photographed by Diego Bigolin and styled by Daniel Zazueta, in exclusive for Fucking Young! Online.
Massimo Osti Studio’s latest collection, Continuative Garments, stays true to the brand’s philosophy: clothes should work effortlessly in everyday life.
For Fall/Winter 2025, Billionaire Boys Club turns its focus to Jamaican sound system culture, drawing from the raw energy of dancehall, reggae, and lovers rock.
Salomon has teamed up with JJJJound to reimagine the XT-6 in two very different ways.
The fragrance captures the fleeting bloom of the osmanthus flower, a winter surprise in Kyoto.
Borsalino’s Fall/Winter 2025 campaign, captured by Pablo di Prima and shaped by Agata Belcen’s art direction, turns hats into something more than accessories. They become extensions of the people wearing them, subtle yet full of presence.
The brand’s… »
A reimagined version of their classic Plantaris, this ultra-limited release swaps the usual for titanium, turning a familiar shape into something that feels like it’s from 2075.
With a remarkable voice that challenges the status quo, Marval Rex is redefining cultural + transgender identities through the lens of comedy, performance, and thoughtful discourse.