Juun.J Fall/Winter 2023
by Gabriel Córdoba Acosta
“We express an atypical aesthetic based on a touch that breaks down the boundaries of our signature items“. This is what the creative director of JUUN.J, the global brand of Samsung C&T’s fashion division, said minutes after unveiling his Fall/Winter 23 proposal at Institut du Mode Arabe, after three years without a show at Paris Fashion Week.
“BROKEN” was the main theme of the collection, which expressed an atypical aesthetic from various angles. The modern and luxurious punk rock vibe was one of the angles that JUUN.J reinterpreted as well as its garments, which included pieces with a jockey, military or denim aesthetic, created to offer new silhouettes that would break boundaries.
The materials used to make these items were leather, denim, or wool, with design elements that included faded and deconstructed garments, and the color palette used was composed of black, brown, green, and blue. With these tones, beauty was derived by breathing newness into the washed-look clothes mentioned above.
Check out the collection below:
Kenzo Fall/Winter 2023
LOEWE Fall/Winter 2023
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