WOOYOUNGMI Fall/Winter 2023
by Gabriel Córdoba Acosta
South Korean culture is booming. Just look at the absolute stars of the latest edition of Paris menswear fashion week. The K-POP genre attracts masses of fans wherever it goes, and that is an easily verifiable fact. Its style and beauty are one of the most followed today and the digital age echoes this, making it even more desirable for some.
WOOYOUNGMI was born in Seoul twenty years ago, and although its foundations are based on Parisian fashion blueprints, it is one of the few brands that remains true to its origins. It is a tale as old as time: East dreams of the West and vice versa.
Madame Woo is particularly thrilled by this evolution and the unwavering presence of the Koreans. That is why, for this Fall/Winter 23 collection, she has been inspired to reflect on the historical relationship between South Korea and the West. As an example of this union, we find the Pavillon de Corée: a magnificent building built in the style of South Korean palaces that has served as a backdrop where the collection finds its premise.
Two decades after its birth and very much in keeping with the present day, it is time for artistic exchange between the cities of Paris and Seoul. The notion of the romantic silhouette is inspired by the sensibility of the Belle Époque, elaborated with the brand’s structural and utilitarian approach: contemporary riding coats, sack suits, and riding boots, combined with the broad, adolescent-centric shapes of Wooyoungmi’s early 2000s archives. The historical premise moves from France to Edwardian England, where shooting jackets, quilted coats, and stalking trousers mix with the cargo garments of today’s urban wardrobe.
It’s all about history. Thanks to a study of the jewelry worn by the rulers of the Silla kingdom, which shaped South Korea for a thousand years, Madame Woo has been able to draw inspiration from this and reinterpret its expression in a contemporary way, keeping the shapes of the jewels used to adorn the pieces and reducing them to a central form, so that they look almost like a sculpture. They adorn the fronts, seams, and collars of classic men’s tailoring and generational workwear.
Returning to the clothing, the practice is reflected in a play of proportions: jackets, knitwear, bags, and belts in leather and faux snakeskin that expand and contract between macro and micro proportions.
Check out the collection below:





































Shop Wooyoungmi HERE!
Ludovic de Saint Sernin Fall/Winter 2023
NAMACHEKO Fall/Winter 2023
PIÈCES UNIQUES introduces its new Fall/Winter 2023 collection titled “NATION DU CIEL” (CMYB).
SHOOP presents its new Fall/Winter 2023 collection inspired by the beauty of the process and the unfinished.
“I am deeply honored to take on the role as Creative Director of Gucci. I am proud to join a House with such an extraordinary history and heritage, that over the years has been able to welcome and cherish values I believe in. I am touched and excited to contribute my creative vision for the brand.”
The collection developed with COS represents the evolution of Yeboah, fusing each brand’s unique creative language and drawing on designs that emerged from formative experiences in the life of founder Reece Yeboah.
We caught up with designer Adam Jones at London Showrooms with Tranoi during Paris Fashion Week.
Presented in the Berliner Rathaus, a breathtaking setting, and in front of a large number of guests, the brand founded in 2019 by designer Rosa Marga Dahl, unveiled its FW23 line, in which it explored forgotten histories that we find in the form of artifacts every day.
This year, the collection is based on the Howl’s Moving Castle film, one of the most commercially successful Japanese films in history.
For FW23, Flaneur present their “somewhere in europe” collection, paying homage to the birthplace of the Flaneur, and the brand’s home in Paris.
Max Kobosil, the founder of 44 LABEL GROUP, organized a rave in Paris during fashion week to celebrate the launch of his brand’s new Fall/Winter 2023 collection.
We caught up with KIDILL‘s artistic director Hiroki following their Fall/Winter 2023 presentation during Paris Fashion Week at culture hub 3537.
Japanese designer Nigo and Kenzo welcomed a start-studded crowd last Friday to their fashion show and after-party during Paris Fashion Week including a live performance by Lil Baby.
For more than 160 years, Louis Vuitton has managed to expand its universe through numerous artistic collaborations.
Designed by Scott Ramon Seguro Mescudi, also known as Kid Cudi, Members Of The Rage is a
Ready-To-Wear collection for outsiders everywhere, designed in Los Angeles and Made In Italy.
Titled “Homme Fatal”, ARTURO OBEGERO’s FW23 collection takes inspiration from the infamous female archetype and redefines it as a seductive and magnetic man who does not cause danger.
Conceived as leitmotifs, the L and V intertwine their immaculate lines to create an architectural motif.
Inspired by the world of The Simpsons, this fun and functional collection from EASTPAK features many of the show’s characters in a mix of layered and all-over prints in 7 different styles.
SYSTEM STUDIOS Fall/Winter 2023 collection was built under the concept of “Returning Legacy,” looking back at the 32 years of its history and refocusing on the essence of the brand.
This season LES BENJAMINS casts its eye on the pre-existing notions of Earth and
its far-flung locales into something more abstract and aesthetically distant.
Estelita Mendonça unveiled its Fall/Winter 2023 collection photographed by João Octavio and styled by Simão Bolivar.
2023 is set to be the year of menswear at Christian Louboutin, with standout styles that promise to take the modern man’s wardrobe in a bold new direction.
Photographer Alexánder C. Luque brings us a selection of the best looks captured in the streets of Berlin during Berlin Fashion Week, in exclusive for Fucking Young!
This season, Hugues Fauchard and Rémi Bats return to the essentials, perfecting apparent simplicity and transposing into soft colors and textures the pure lines and minimal cuts that are the foundation of UNIFORME.
For the 2023 Co-Ed Collection, Maison Margiela conceives a multi-layered premise inspired by the procreation of Count and Hen, the fugitive protagonists introduced in its Artisanal 2022 proposal, Cinema Inferno.