Collaborating with the music sensation Billie Eilish, Gucci introduces the reimagined Horsebit 1955, crafted from Demetra fabric, a non-animal material that boasts quality, softness, and durability.
The new Horsebit 1955 marks a significant milestone for Gucci as it becomes the first bag made from Demetra. This move underlines Gucci’s avant-garde approach and its commitment to transforming traditional tanning processes in favor of a more ethical future for the fashion industry. Demetra is composed of 75% plant-based materials and is entirely free from animal-derived components. The journey to develop this groundbreaking material took two years of research and development by Gucci’s skilled technicians and artisans. It has been in production at one of Gucci’s Italian factories since 2021.
In celebration of this exciting collaboration, a unique campaign has been created, featuring authentic, unfiltered content with Billie’s distinctive voice. The campaign comprises a series of cinematic clips that weave together to create an impromptu film, offering viewers a glimpse into Billie’s life, accompanied by her song “What Was I Made For?”
The new Horsebit 1955 aligns with Gucci’s aim to integrate circular production into their collections and their strategies in support of both humanity and the planet. Expanding their commitments further, Gucci has made a significant donation to Support+Feed, a non-profit organization founded in 2020 by Maggie Baird, dedicated to combating the climate crisis.
Marine Serre presents the third chapter of her FW25 campaign. Titled “NIGHT IN SHANGHAI,” this final act builds on the themes of her Paris show, exploring illusion and emotion through a cinematic lens.
LOEWE and On present their Fall/Winter 2025 collaboration, featuring the first model they have designed together: the limited-edition Cloudsolo sneaker.
A$AP Rocky and PUMA have released their latest and largest collection. The new line finds its inspiration in the Harlem jazz renaissance, mixing that era’s energy with modern streetwear.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.