Collaborating with the music sensation Billie Eilish, Gucci introduces the reimagined Horsebit 1955, crafted from Demetra fabric, a non-animal material that boasts quality, softness, and durability.
The new Horsebit 1955 marks a significant milestone for Gucci as it becomes the first bag made from Demetra. This move underlines Gucci’s avant-garde approach and its commitment to transforming traditional tanning processes in favor of a more ethical future for the fashion industry. Demetra is composed of 75% plant-based materials and is entirely free from animal-derived components. The journey to develop this groundbreaking material took two years of research and development by Gucci’s skilled technicians and artisans. It has been in production at one of Gucci’s Italian factories since 2021.
In celebration of this exciting collaboration, a unique campaign has been created, featuring authentic, unfiltered content with Billie’s distinctive voice. The campaign comprises a series of cinematic clips that weave together to create an impromptu film, offering viewers a glimpse into Billie’s life, accompanied by her song “What Was I Made For?”
The new Horsebit 1955 aligns with Gucci’s aim to integrate circular production into their collections and their strategies in support of both humanity and the planet. Expanding their commitments further, Gucci has made a significant donation to Support+Feed, a non-profit organization founded in 2020 by Maggie Baird, dedicated to combating the climate crisis.
Unlike traditional grants or one-off prizes, this is a comprehensive two-year accelerator that provides runway production, mentorship, retail access, and a high-profile collaboration to set designers up for long-term success.
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“UNDERSEX” is a photo project of the non-existent association “FAUX”. It is dedicated to artists in emigration from different countries and is designed to resemble a provincial Siberian newspaper, contrasting with erotic visuals, as this theme is still taboo in Russia and Eastern countries.
Illustrator Nicasio Torres and Makeo.Top, a secondhand clothing project led by Eme Rock, began a collaboration that turns discarded clothes into wearable art.
At Milan Design Week 2025, CUPRA unveiled its latest venture—the CUPRA Design House—marking a deliberate step beyond automotive design into broader creative territory.
PDF’s new Spring/Summer 2025 campaign, “Holy Motor,” puts football at the center—not just as a sport, but as a driving force behind the brand’s latest collection.
With this collection, Louis Vuitton moves further into home design, using its craftsmanship to create objects that fit into everyday life while keeping the brand’s recognizable style.
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Spring is here and we just got that sweet first hit of Vitamin D! Instead of investing in any major new trends this season, I asked our editors what is on their spring wish list and what their tried and… »
RIMOWA and MYKITA have come together to create something unexpected: a sunglasses collection that blends luggage-grade durability with eyewear innovation.
+380 pages to change the channel: from Big Brother, to Buffy, a dating program, music from 90s, weathermen, a late show, Uggly Betty, Sex & the city, tattoos… and more!
Our must-see TV lineup includes pop-culture phenomenons from Gossip Girl star Evan Mock gracing the cover shot by TianZheng Yun, in a shooting inspired by the “Ugly Betty” series.
