Go fast (and far)! – A little chat with Andrea Vecchiola from Fessura
by Luca Imbimbo
We met Andrea during the last edition of Pitti Immagine Uomo in his stand at Padiglione Cavaniglia. He’s the founder and CEO of the “new” tech-brand Fessura. Fessura is a label that has heart in Italy and hand in Asia , where the team is able to realize products of high quality as Italy but much more Tech than in Italy. Coming from a shoemakers tradition, Fessura represents the perfect combination of past, present and future.
What is FESSURA?
Fessura is a Fashion Tech brand, targeted to the Modern Family in “Masstige” segment, prestige for everybody with affordable price.
Why to create a new sneakers label in Italy?
We are third generation Italian Shoemaker, we have Italian Head quarter then a Subsidiary in Hong Kong and Production Site in China. So our label have heart in Italy and hand in Asia, where we are able to realize a products of high quality as Italy but much more Tech than in Italy.
Tell us something more about the new baby, Reflex.
Anytime we create a new line we have in mind three icon concept to respect : pleasure, innovation, environmental care. Reflex is a new Patent Shoes that is able to generate the reflexology foot massage to take care about mind and body, thanks to a system of PADS made in, XL EXTRALIGHT, an exclusive extra bounce formula of FINPORJECT SPA (leader of on the production of ultralight plastic compound). The shoes has a Smart Insole that through a Mobile App is able to give many information about the foot posture and body activity as kilocalorie, daily time of run, walk, stand and seat.
If I tell you “eco-friendly” what do you reply me?
It’s our must in every line, and for Reflex we choice use a Recycled Leather, that is a tech material being ultralight and resistant, but above all is something real for the respect of our planet.
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