Futuro Optimisto: Casablanca Paris Unveils a SS23 Campaign Powered by AI
by Adriano Batista

Casablanca Paris unveils its Spring/Summer 2023 campaign entitled ‘Futuro Optimisto.’ Breaking new ground, the brand forays into the world of artificial intelligence.
Teaming up with the British photographer and AI artist, Luke Nugent, the artistic fusion of AI and photography creates images that blur the lines between reality and reverie. A harmonious blend of genuine and imagined worlds materializes through meticulous layers of advanced AI software, intertwining composition, environment, characters, and narratives.

Under the meticulous guidance of Casablanca’s Creative Director, Charaf Tajer, a creative ensemble of stylists, assistants, photographers, set designers, art directors, and lighting experts breathes life into the collection’s distinctive color palette, buoyant perspective, and captivating psychedelic space cowboy motifs.

Though diverse in character and depth, each image within the SS23 campaign bridges the gap between the splendor of nature and the boundless possibilities of progressive technology, a symbolic representation of AI driven by the very essence of human emotion.

Could this be the beginning of a new trend? As the fusion of AI and photography takes center stage, one can’t help but ponder the profound implications it holds for traditional photography. I guess we’ll have to wait to see. But for now, just enjoy this new campaign and explore the SS23 Collection, available for purchase exclusively on casablancaparis.com.

CREDITS
Creative Direction: Charaf Tajer @charaftajer
Art Direction: Steve Grimes @steviegrimes & Sid Oudainia Beaulieu @sidoudainiabeaulieu
Photography & AI generation: Luke Nugent @lukenugentstudio
Stylist: Helena Tejedor @helenatejedor
Retouching: Steve Grimes @steviegrimes
Highlight Studio Spring/Summer 2024
Fashion In Helsinki 2023 Backstage
Bimba y Lola held an event at the Reina Sofía Museum in support of a new exhibition for the artist Maruja Mallo.
For its 65th edition, Lisboa Fashion Week asked a simple, radical question: what if we showed you the foundations instead of just the facade?
Marwan El Anbari and Hiago Paulino photographed by Joey Leo and styled with pieces from Lito Fine Jewelry, in exclusive for Fucking Young! Online.
This woven model is the latest addition to the Tormenta line, joining the original version and a semi-open style from the previous season.
This product represents a new idea of luxury, one built on absolute precision brought to everyday life.
Check out below the collection captured at VETEMENTS’ backstage, captured by Rita Castel-Branco, in exclusive for Fucking Young!
American designer Thom Browne presented his Spring/Summer collection during Paris Fashion Week.
Art lovers, save the date. Art Basel Paris 2025 arrives this October as a reaffirmation of Paris’s position in the global contemporary art world.
For its Fall/Winter 2025 campaign, Willy Chavarria introduces a new chapter called EXACTAMENTE.
Farah introduces The Archive, a 16-piece capsule collection that steps into its own history.
Our photographer Emil Huseynzade went backstage at ModaLisboa to capture the menswear looks from SANGUE NOVO, in exclusive for Fucking Young!
Zach Delf photographed by Sanem Ozman and styled by Talia Voon, in exclusive for Fucking Young! Online.
For its Spring/Summer 2026 collection, Rhude explores the idea of the Renaissance Man.
Trashy Clothing’s Spring/Summer 2026 collection is called “Bikini Diplomacy.” It begins with a feeling of déjà vu.
Sandro Vepkhvadze photographed and styled by Beka Gulva, in exclusive for Fucking Young! Online.
Duran Lantink’s first collection for Jean Paul Gaultier is called “JUNIOR.”
With this collection, Ludovic de Saint Sernin crowns a new aristocracy. In this world, elegance is a form of liberation, sensuality is power, and the ultimate luxury is belonging.
Maison Kitsuné presents its SS26 collection, titled Voyage Vestiaire. This season marks the debut of the house’s new Creative Director, Abigail Smiley-Smith.
Lacoste’s Spring/Summer 2026 collection, The Locker Room, shows us the moment when each player steps into their purpose.
Alessandro Michele unveils his Valentino SS26 collection, “Fireflies,” a sartorial manifesto inspired by Pier Paolo Pasolini’s writings on finding light and desire in the dark.
Ann Demeulemeester is known for creating a strong contrast between structure and softness, but for Spring/Summer 2026, it was the softer side that came out.
We talked with HOLD NYC about how Hustlers redefines what it means to dress and to hustle today.
BOSS, in collaboration with the Aston Martin Aramco Formula One Team, is offering a new way to experience racing.
For her first-ever trainer collaboration, London-based designer Priya Ahluwalia has partnered with PUMA to reconsider the iconic Suede.
Photographer Angelo Pennetta captured DiMarco in the streets and small shops of the 11th arrondissement.
Artist Josué Thomas presents a photographic project titled I ♥ Paris (quand ce n’est pas la fashion week). It is a meditation on the city, focusing on the life that exists beyond its most famous events.
Guided by designer Daisuke Obana’s philosophy of deconstruction and reassembly, the capsule collection filters Baracuta’s British heritage through a minimalist and detail-oriented lens.
Kyle Ponte captured by the lens of Dylan Perlot and styled by Dina Vibes, in exclusive for Fucking Young! Online.
“Paul Smith Loves Barbour” offers twenty-three reimagined classics. It includes iconic coats, knitwear, and accessories.
The fashion label grounds presented its SS26 collection in a raw, brutalist parking garage during Paris Fashion Week. The setting set the tone for what was inside.