Futuro Optimisto: Casablanca Paris Unveils a SS23 Campaign Powered by AI
by Adriano Batista

Casablanca Paris unveils its Spring/Summer 2023 campaign entitled ‘Futuro Optimisto.’ Breaking new ground, the brand forays into the world of artificial intelligence.
Teaming up with the British photographer and AI artist, Luke Nugent, the artistic fusion of AI and photography creates images that blur the lines between reality and reverie. A harmonious blend of genuine and imagined worlds materializes through meticulous layers of advanced AI software, intertwining composition, environment, characters, and narratives.

Under the meticulous guidance of Casablanca’s Creative Director, Charaf Tajer, a creative ensemble of stylists, assistants, photographers, set designers, art directors, and lighting experts breathes life into the collection’s distinctive color palette, buoyant perspective, and captivating psychedelic space cowboy motifs.

Though diverse in character and depth, each image within the SS23 campaign bridges the gap between the splendor of nature and the boundless possibilities of progressive technology, a symbolic representation of AI driven by the very essence of human emotion.

Could this be the beginning of a new trend? As the fusion of AI and photography takes center stage, one can’t help but ponder the profound implications it holds for traditional photography. I guess we’ll have to wait to see. But for now, just enjoy this new campaign and explore the SS23 Collection, available for purchase exclusively on casablancaparis.com.

CREDITS
Creative Direction: Charaf Tajer @charaftajer
Art Direction: Steve Grimes @steviegrimes & Sid Oudainia Beaulieu @sidoudainiabeaulieu
Photography & AI generation: Luke Nugent @lukenugentstudio
Stylist: Helena Tejedor @helenatejedor
Retouching: Steve Grimes @steviegrimes
Highlight Studio Spring/Summer 2024
Fashion In Helsinki 2023 Backstage
Peter Demas photographed by Chris Fucile, in exclusive for Fucking Young! Online.
In an age of digital noise, there’s something powerful about work made by hand. Artist Sal Salandra understands this.
Dsquared2 and Ducati have joined forces for the first time. The reason is a machine: the new Ducati XDiavel V4 motorcycle.
A shoe should feel good from the first step. That’s the idea behind Camper’s new unisex sneaker, the Karst 2.
The offering is relaxed yet polished. It includes rugby shirts, lightweight shell jackets, and everyday T-shirts that speak to the brand’s modern-prep influences.
Photographed by Juergen Teller and styled by Jodie Barnes, the campaign features models Alex Consani and Leon Dame.
The message is an invitation. It’s a call to “cum” together, to join what they playfully term the “Carne Cummunity.”
SOLID HOMME applies its own clean, specific point of view to the iconic MA-1 flight jacket from Alpha Industries.
Balenciaga just unveiled a collection of ten fragrances. This launch moves beyond traditional perfumery, built instead on fusion and tension.
Dior has unveiled a new bag for the Winter 2025-2026 collection: the Dior Slider hobo.
A store should feel like it belongs. That’s the idea behind the newly reopened Camper flagship on Madrid’s Calle de Serrano.
Desigual introduced its new premium line, Desigual Studio, with a fashion show in Barcelona last night.
We caught up with Parcels in Paris to learn more about their new album.
The brand’s latest collection draws directly from its functional roots, reinterpreting the classic workwear that built its name for a modern audience.
The 36th edition of 080 Barcelona Fashion has announced its schedule, bringing together 24 designers and brands to present their new collections.
93 Sierra/Crosses has released its Fall/Winter 2025 collection, and it continues to build on the brand’s strong identity.
For its second year as Correspondent Designer, Les Benjamins closed Dubai Fashion Week with a new chapter titled “El Gringo”.
Oakley has unveiled its latest project with global football icon Kylian Mbappé, and it centers on a cool idea: artifacts from the future.
Y-3 returns with a campaign for its Fall/Winter 2025 collection, and it chooses a distinct voice to tell its story.
This has been a long-awaited offering for those who cherish the brand’s signature scents.
The fashion house Ami Paris has announced a new partnership, naming actor and singer Zhou Yiran as its Global Ambassador.
James Edward photographed by Jess Segal and styled by Heloise Chauvenhei, with creative direction by Charlotte Carter, in exclusive for Fucking Young! Online.
LUMA Arles presents one of David Armstrong’s most ambitious posthumous exhibitions, drawn entirely from his estate.
Juwon photographed by Szymon Stępniak and styled by Helga Dubrovska, in exclusive for Fucking Young! Online.
PUMA’s Talon sneaker, first launched in 2004, is a relic from a specific time. It’s a shoe pulled from the archive, but its new collaboration with NO/FAITH Studios is about more than just nostalgia.
Rier unveiled its Winter 2025 campaign captured by the lens of Alessandro Furchino Capria and art-directed by Jérôme André.
Beyond Retro’s Fall/Winter 2025 collection, “Corporate Country Club,” is built on this idea of seasonal shift.
Gant’s Fall/Winter 2025 campaign finds its home in a familiar place: the worn-in booths and historic walls of a classic New York City restaurant.
For the Ann Demeulemeester Fall/Winter 2025 collection, creative director Stefano Gallici takes a visual journey.
MR PORTER introduces its Fall/Winter 2025 campaign with a clear focus: timeless pieces for the season ahead.