Concepts’ Latest Nike Dunk SB Captures Eternal Camaraderie
by Adriano Batista
Cambridge-born, Boston-based Concepts has come a long way from its basement origins on Brattle Street. Founded in 1996, the store reached global consciousness in 2008 with the launch of its first Nike SB Dunk, the Lobster. The release introduced Concepts’ New England humor and knack for audacious packaging to the sneaker world. Tongue-in-cheek Dunk designs followed — eye rolls at Pig’s Flying, pokes at the notion of “Holy Grails” in sneakers and a trio of Ugly Sweaters. In 2020, Concepts’ eternal camaraderie hits full tilt with the TurDUNKen.
“We’ve definitely never taken ourselves too seriously. We’re well-versed in sport. We come from luxury,” says Concepts Creative Director Deon Point. “The thing with us that always gets overlooked is our sense of humor. We love to have fun.”
Crafted in collaboration with Concepts, the SB “Duck” High (and no, that’s not a typo) uses wild textures and shimmering details to create a colorway that mimics the look and feel of a male mallard duck. Plush leather on the quarter panel is textured like feathers, while fuzzy material near the heel imitates soft down. In addition, iridescent leather on the tongue and Swoosh resembles a mallard’s colorful head and feathers. Concepts branding comes to life inside the shoe, with a scenic toile print on the insole and collar lining.
Grab your pair before these quirky collectibles take flight into the night.
The Concepts x Nike SB Dunk High TurDUNKen launches November 14 at Concepts’ Boston and New York flagship stores, and at cncpts.com. Pairs of the Duck SB High will release November 20 at select skate retailers and November 21 on SNKRS.
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