BOY Fall/Winter 2024
by Adriano Batista
BOY was born in 1976 in London, amidst the punk revolution. It was a place where rebels and misfits gathered, a hub for figures like Billy Idol, Sid Vicious, and Jonny Rotten. BOY quickly became a symbol of rebellion, attracting massive crowds and creating a palpable energy.
Over the decades, BOY has remained a cultural touchstone, reflecting the changing landscape of fashion and society. From the punk era to New Romantic, Blitz, Goth, New Wave, and Acid House, BOY has been a constant presence, capturing the essence of counter-cultural style. With its roots firmly planted in London’s fashion scene, BOY has served as a hub for the avant-garde and the artistic rebels.
In its contemporary collections, BOY continues to pay homage to its rich history. The Fall/Winter 2024 collection draws inspiration from Japanese Bosozuku culture, incorporating elements of customized motorcycles and the iconic ‘Tokkofuku’ uniform. These subtle nods to the past demonstrate BOY’s enduring commitment to its rebellious spirit and its ability to remain relevant in the ever-evolving world of fashion.
Check out the lookbook images below:
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