Alongside the main Versace Jeans Couture campaign, the season’s core denim styles are displayed in Blue Notes – a dedicated series of images featuring up-and-coming musical talent wearing the new season looks. The campaign will unravel across a series of chapters featuring different emerging talents, with the first chapter focusing on singer, songwriter and poet Elias Bender Rønnenfelt.

Artists featured in the Blue Notes campaign will curate their own playlist for the new Versace Jeans Couture Spotify channel, with each playlist taking inspiration from the new season collection and their own musical journey.