RAVE NEW WORLD: Versace Jeans Couture FW21 Campaign
by Adriano B.
For its Fall/Winter 2021 campaign, Versace Jeans Couture brings to life the euphoric, free spirit of rave culture for a collection inspired by the extravagance and playfulness of the ‘90s rave fashion.
As a nod to the acid color tints of the ‘90s rave photography, the campaign play with saturated color overlays and hints of abstract nature imagery. Captured by Lee Wei Swee, an emerging Swiss photographer known for his unique otherworldly style, the photographs aim to represent the sensorial nature of the experience with nostalgic and psychedelic touches.
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