Berhasm “Love Is Love” Campaign
by Adriano Batista
A new collection from the Eastern European collective Berhasm helps to find life inspiration during a pandemic.
“During these months, we realized how much divides people, interferes with mutual understanding and openness, and impedes self – expression. As new prohibitions and controls were introduced, we only became more acutely aware of the danger of a real disease – the disease of lack of freedom, inequality, and indifference. But this time also gave us medicine. Love became such a cure for social distancing and disturbing thoughts, which swept away all boundaries and restrictions between people and gave hope for a new era. An era in which love sets free.”
The new Berhasm collection is dedicated to this. It’s dedicated to love without boundaries, without limitations, without constraints, frameworks, and conventions, which have been prescribed so much for all of us in recent months.
Campaign credits:
Director – Beso Turazashvili
Producer – Dimitrina Mitakova
Stylist – Irina Skabelkina
Assistant producer – Nikita Khudyakov
Assistant producer – Dmitriy Tretyakov
DOP – Slava Firsov
Camera – Alexey Kozlov
Photography – Sasha Favorov
Original track – Ben Klock
Sound design – Sergey Chuvaev
MUA:
Kira Zhiltsova
Alexandra Ogorodnikova
Tatiana Tikhonova
Polina Matushkina
Larisa Vasilyeva
Asya Perekrest
Special thanks to Lena Yasenkova
MODELS:
Sonia Heifitz
Dmitriy Shugaykin
Galina Sokolskaya
Sofia Rodina
Sofia-Zlata Shestakovskaya
Svetlana Mart
Konstantin Pokhvalin
Egor Babeshko
Anatoliy Kulinenko
Rita Kosyakova
Alexander Liberzon
Li-Ning celebrates its 30th anniversary FW20 collection with Artists’ Collaborations
20127
Teaming up with Ray-Ban, A$AP Rocky introduced the Wayfarer Puffer, a new take on sunglasses that mixes hip-hop energy with precision craftsmanship.
The festival has been a political statement, an artistic movement, and a safe space for imagining new narratives.
Australian eyewear brand Le Specs has joined forces with No Problemo for a first-time collaboration.
The move combines the strengths of both agencies, backed by The Independents group, which acquired Lucien Pagès in December 2024.
Vivobarefoot has unveiled the Tabi Gen 01, the world’s first fully custom 3D-printed barefoot sandal.
The well-known MET GALA has already taken place. Here are our favorite looks!
British fashion house Vivienne Westwood, creatively directed by Andreas Kronthaler, unveiled the lookbook for its Fall 2025 collection.
STWD by Pull&Bear is all about championing new talent and celebrating the fluid, shape-shifting energy of today’s youth.
For the event, PAF will stage a presentation designed specifically for Pitti’s international audience.
In the golden haze of Barcelona’s streets, La Melancolía and Rassvet converge in a collaboration that feels like a memory half-remembered.
Japanese footwear brand grounds is teaming up with Los Angeles boutique H. Lorenzo to re-release the SPIKE SNEAKERS, originally created in collaboration with Belgian designer Walter Van Beirendonck.
There are performances, and then there’s Maraña—an experience that defies easy categorization.
Summer in the city means heat, humidity, and the need for footwear that can keep up.
Valentin Leuzzi photographed and styled by Agustin Prieto, in exclusive for Fucking Young! Online.
PUMA and ROMBAUT are back with the second installment of their “Levitation” collaboration, a shoe that doesn’t just sit on the ground but seems to float above it.
The Italian brand has unveiled its “Gucci Lido” campaign, starring Daisy Edgar-Jones, Aliocha Schneider, and David Jonsson, shot by photographer Jim Goldberg.
French fashion house Dior presents the latest capsule of its ‘Icons’ line for the Fall season, designed by Kim Jones.
MR PORTER’s latest High Summer campaign brings together 38 pieces designed for warm days and effortless style.
The first instalment of the “América” collection by Mexican-American designer Willy Chavarría has arrived in stores.
Sheep Inc. has launched FIBREGEN™, a new kind of fabric that combines comfort with real environmental benefits.
Sergio Solís photographed by Pablo Castillo and styled by Joel Pardo, in exclusive for Fucking Young! Online.
Carne Bollente’s latest collaboration, Never Enough, pairs the brand’s sex-positive designs with the work of Greek photographer Spyros Rennt.
Just easy chemistry between friends, spontaneous laughter, and the kind of moments that stick with you.
New York-based brand Supreme unveils on Instagram its latest collaboration, featuring designer Shayne Oliver.
Jacquemus unveiled its new campaign “Going Bananas for Jon”, starring The White Lotus actor Jon Gries shot in Los Angeles.
G-STAR is stepping into a fresh creative chapter with the appointment of Rushemy Botter and Lisi Herrebrugh as Creative Directors.
Fernando Casablancas photographed by Jorge Ewald and styled by Vitor Ferreira and creative direction by Pablo Quoos, in exclusive for Fucking Young! Online.
Trip Wilson at Soul Artist Mgmt shot by Giuseppe Falla and styled by Jay-Michael, in exclusive for Fucking Young! Online.
Pigmentarium’s Paradiso Limited Edition Vol. 3 is a summer mood in a bottle.
A full-day immersion into the vibrant crossroads of African and global electronic culture, where DJ sets collide with live mural paintings, fashion pop-ups, and an afterparty stretching into dawn.
