AMI launches a festive collection and a digital Mystery Box
by Adriano Batista
The French fashion house AMI has unveiled a new capsule collection and a digital Mystery Box to spice up the holiday season. The collection and the Mystery Box are both limited-edition and exclusive to AMI.
The capsule collection features a variety of AMI pieces in a chic white and silver color scheme. The collection includes unisex basics from the AMI wardrobe, such as sweaters, shirts, and hats. The alpaca Ami de Coeur garments, which bear the signature heart logo of the brand, are knitted with silver thread for a touch of sparkle.
The digital Mystery Box is a fun and interactive way to enjoy the AMI experience. Each Box contains exclusive benefits, such as access to digital content on amiparis.com, and two online private sales in March and September 2024. The Mystery Box also comes with a surprise gift, which could be an iconic AMI piece or an amazing opportunity to meet the founder and creative director of AMI, Alexandre Mattiussi. The gift will be revealed to each Mystery Box owner on December 25th, after the Christmas Eve celebrations.
The capsule collection and the Mystery Box are available on the AMI website and in selected AMI boutiques.
Check out the capsule collection below:
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