END. x Columbia unveil new “Douglas Fir” Collection
by Adriano Batista
END. and Columbia drop their second collection together with a nod to Oregon’s iconic Douglas Fir smiley face. Following their 2020 collaboration “Lakeside,” the brands draw inspiration from the positivity exuded by the Smiley Face Hill near Willamina, Oregon.
Located between Willamina and Grand Ronde, this massive smiling face has been a cheerful presence on the hillside every fall since 2011, symbolizing Polk County’s vast Douglas Fir forests. Across the 16-piece “Douglas Fir” collection, END. and Columbia capture the essence of the Douglas Fir tree and the iconic landmark, infusing wilderness vibes into their garments with bespoke prints reflecting the tree’s anatomy and the charming smiling face.
At the heart of the collection is the Trans Trekker, a durable trail shoe featuring Omni-Shield™ water and stain resistance, a Techlite+™ single density foam midsole, and an Adapt Trax™ outsole. The Reversible Fleece Jacket, adorned with a custom pattern inspired by the Willamina smiley face, and the 2-in-1 Interchange Jacket, a fusion of Columbia’s archives and END.’s energy, showcase the collaborative spirit with expressive colorways and co-branded details.
For those braving the cold, the Fleece Pullover and Cargo Pants, blending utilitarian details with Columbia’s Omni-SHIELD™ advanced water repellence, ensure protection whether exploring the outdoors or navigating the city. The collection rounds out with co-branded Omni-WICK™ jersey t-shirts and fleece accessories like caps, neck gaiters, and hip packs, all designed to withstand inclement winter weather.
Check out the collection below:
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