PRADA JOURNAL: a place for new stories
by Adriano Batista
Anthony Mackie and Jonathan Ames
Oliver Platt and Zoe Kazan
Mamie Gummer and Paul Dano
Oliver Platt, Jonathan Ames, Zoe Kazan, Gary Shteyngart and Jay McInerney
Peng Yang and Jonathan Ames
Zoe Kazan and Sarah Harris Wallman
Gary Shteyngart and Jonathan Ames
Paul Dano
Jay McInerney and Mattia Conti
On October 23rd 2013, Prada announced the winners of the Prada Journal literary contest during an event at the NY Broadway Epicenter store which was transformed for the occasion into a contemporary “theater of conversation and exchange”.
The contest, launched by Prada in partnership with Giangiacomo Feltrinelli on 18 April 2013, drew participation of new talents from all over the world. Mattia Conti, Leisl Egan, Angel Mario Fernández, Sarah Harris Wallman and Peng Yang are the five winners who will receive the amount of 5000 Euro each.
In a world of images, Prada emphasizes the strength of words: words sharply focused through the lenses of the Prada Journal optical collection. Thus, the glasses become a privileged tool to explore the surrounding reality and reformulate it in words.
Prada and Feltrinelli will then publish the winner’s short stories as a digital book which will be available on prada.com before the end of 2013.
The event began at 7pm with readings by Jonathan Ames, Zoe Kazan, Anthony Mackie, Jay McInerney and Gary Shteyngart who lent their voices to the winning stories. Oliver Platt acted as master of ceremonies. DJ Jeffrey Tonnesen animated the cocktail till late. Guests included Mamie Gummer, Paul Dano, Giovanna Battaglia, Zani Gugelmann, Christopher Bollen, Sofia Sanchez Barrenchea, Jessica Joffe, Meredith Melling, Michael Avedon, Valerie Boster and Olivier Rizzo.
Gori de Palma en “El Garito de Converse”
Portfolio
Stefan Pollmann captured by the lens of Karl Simone, in exclusive for Fucking Young! Online.
Billionaire Boys Club has joined forces with TEAM WANG design for a new capsule collection called Life is a Race.
Satoshi Kuwata, Founder and Creative Director of Setchu, makes his Milan Fashion Week debut.
Fiorucci captures the wonder of a child playing in the street, where reality bends and imagination takes the lead.
Lucía Melús, a new designer from IED Barcelona, approaches fashion with quiet introspection.
Ann Demeulemeester’s Pre-Spring 2026 collection is about listening. The designer steps back, not to dwell on the past, but to let the house’s own history speak, then moves forward without force.
The collection emerges from two decades of collective memory.
The new XA PRO 3D collaboration between Salomon and Korean designer JEONG LI is a wearable meditation on time, nature, and human connection.
Pitti Uomo’s 108th edition focused on daring fashion experimentation and creative exploration, showcasing inventiveness characterized by eclecticism in addition to a forward-thinking outlook of all things sartorial.
Massimo Giorgetti’s Spring/Summer 2026 collection for MSGM captures the essence of cycling culture.
A$AP Rocky just redefined an icon. In collaboration with Ray-Ban, he’s transformed the classic Wayfarer into something entirely fresh, the Wayfarer Puffer.
Johannes Knop captured by the lens of Julian Freyberg, in exclusive for Fucking Young! Online.
Straightforward, adaptable pieces form the core of the collection, with MM6’s signature classics reworked in new ways.
PUMA is back in Paris with a new collaboration, this time with designer Salehe Bembury.
The Polimoda Graduate Show 2025 kicked off Pitti Uomo’s 108th edition, presenting twenty collections from emerging designers that prioritized raw creativity over commercial appeal.
Bershka is doubling down on its mission to spotlight rising artists with Bershka Music, a project that mixes fashion, music, and digital culture.
TOMMY HILFIGER New York, a premium collection launching in February 2026, takes Savile Row tradition and gives it a shot of energy.
The Parisian house started a new chapter with the opening of their new space, located at 10 rue de Picardie, Paris 3rd.
HOMME PLISSÉ ISSEY MIYAKE unveiled its Spring/Summer 2026 collection, Amid Impasto of Horizons, as the Guest of Honor at Pitti Immagine Uomo 108.
Niccolò Pasqualetti unveiled its Spring/Summer 2026 collection during Pitti Uomo 108.
Pitti Uomo 108 in collaboration with Japan Fashion Week Organization takes us backstage at the first international runway show for Japanese brand Children of the Discordance.
On a sunny Paris day, we caught up with Damien for a little chat in a park, because talking poetry on a sunny day in Paris on a weekday feels more than right.
Francesco Risso steps down as creative director of fashion house Marni after a decade.
The latest Stüssy drop has arrived, bringing the same effortless cool the brand has built its name on.
Check out some of our favorite streetstyle looks spotted at Pitti Uomo 108.
Japanese designer Hideaki Shikama presented his Spring/Summer 2026 collection “Enfant Terrible” for Children of the discordance, at Pitti Uomo 108.
We talked with Ecstasya about her hiatus, the struggle of keeping Lisbon’s first queer hardcore night (Maythey) alive, and why the best tracks come from being “sad as fuck.”
Zalando just launched a five-piece capsule collection where workwear meets burger obsession.
Young talents have until July 17 to apply for a chance to present their work, receive industry support, and compete for career-changing prizes.
Jun Takahashi has imagined the season in the most bohemian, easy, and relaxed way possible.
