Pull&Bear takes Berlin by storm
by Eduardo G.
The brand’s arrival in the German capital was in true Pull&Bear style. On Thursday, 6th June, Frank, the face behind the blog at www.iheartberlin.de, was in charge of giving an insight into the city’s artistic side to the members of the international press covering the event, including the members of Fucking Young!. A bus straight out of the 70s took everyone on a tour of the city’s quaintest districts and zones.
The Pre-Opening Party got underway later on in the evening, with the guys from French Horn Rebellion, who had just flown in from New York, getting everyone dancing with their electro-rock sounds. Olugbenga (from Brit band Metronomy) rounded off the musical session from the DJ’s booth. Urban artist MyMO and the mask workshop, the Ropalluza static bike race, beautiful people, cocktails and loads of fun and good times made for a really great evening. Pull&Bear’s long-awaited arrival in Germany is finally a reality.
More info: www.pullandbear.com
Casely-Hayford Spring/Summer 2014
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