Wu Lei Joins Burberry as Brand Ambassador
by Adriano Batista
Burberry has announced actor Wu Lei as its newest global ambassador. The partnership highlights Wu’s influence in entertainment and his alignment with the brand’s spirit.
Daniel Lee, Burberry’s Chief Creative Officer, welcomed Wu, saying, “It is a pleasure to welcome Wu to Burberry. He’s been acting from such a young age and continues to evolve with every new role.”
With over 20 years in the industry, Wu has become one of China’s most celebrated young actors. He gained widespread recognition for his performances in hit dramas like The Long Ballad, Love Like the Galaxy, and Amidst a Snowstorm of Love.
Beyond acting, Wu has directed Ride Now, a cycling series that inspired a new wave of interest in the sport. His creative projects reflect Burberry’s legacy of outdoor exploration.
“It’s an honour to work with Burberry,” Wu said. “The brand’s dedication to its heritage and innovation results in pieces that never fail to amaze. I look forward to discovering what we’ll create together.”
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