Hyères Festival Announces 2021 Fashion Finalists
by Anna Barr
The 36th edition of the International Festival of Fashion, Photography and Fashion accessories, Hyères, is right around the corner. Following a short break after Paris Fashion week, it will kick off Thursday 14th until Sunday 17th October 2021 at the villa Noailles. The exhibitions will be open to the public until January 2022.
Arttu Åfeldt
This year’s edition will have Lacoste’s Creative Director Louise Trotter as President of the Fashion Jury. In addition, fashion designer Tom van der Borght and winner of Grand Prix of jury Première Vision, Hyères 2020, will be part of the jury. The fashion jury met in Hyères at, villa Noailles, back in April in order to choose the 10 finalists of the competition (250 entries received from over 60 nationalities, 46 shortlisted).
Mateo Velasquez
The jury has chosen ten fashion designers from 5 nationalities. Their collections will be presented during two fashion shows, open to the public and to the professionals, directed by Maida Grégory Boina. The collections will also be presented in showrooms during the festival, then in a collective exhibition in the villa Noailles till January 2022.
The finalists of the 2021 fashion competition are:
Arttu Afeldt
Finnish, Menswear
Mengche Chiang
Taiwanese, Menswear
Venla Elonsalo
Finnish, Womenswear
Sofia Ilomen
Finnish, Womenswear
Laima Lurca & Marta Veinberga
Latvian, Womenswear
Ifeanyi Okwuadi
British, Menswear
Rukpong Raimaturapong
Thai, Menswear
Adeline Rappaz
Swiss, Womenswear
Elina Silina
Latvian, Womenswear
Mateo Velasquez
Colombian, Menswear
The fashion competition prizes are made up of the Grand Prix of the Jury Première Vision with a 20,000 € grant, Chloé Prize which sees the finalists design one silhouette in their 7 piece collection faithful to the Chloé style, The Chloé Prize consists of a grant of 20,000 euros; Chanel Metiers d’Art Prize, and the Mercedes-Benz Sustainability Prize.
S.S.DALEY Spring/Summer 2022
Kaushik Velendra Spring/Summer 2022
Kith has opened its first flagship store in the United Kingdom on London’s Regent Street.
The Spanish footwear brand Victoria is marking its 110th anniversary.
Maison&Objet Intérieurs Hong Kong is returning this December with an even more exciting and immersive experience for design lovers and professionals alike.
DSQUARED2 presents its Pre-Fall 2026 men’s collection with the idea that “life is a game.”
The collection focuses on the genuine spirit of the season, highlighting spontaneous gatherings, laughter among friends, and the feeling of a free-spirited winter.
AMIRI has opened its first European flagship boutique in Milan.
Vivobarefoot introduces the Sensus Moc Lace-Up Leather, a shoe that connects a traditional design to a modern barefoot philosophy.
The first cover story of Fucking Young!’s DREAMCORE issue features models Davin Brunson & Bell Hinova.
Our friends from PUMP! are hosting the night of the year: Black Friday reimagined as an editorial moment with sharp lines, strong color, and underwear taking the lead.
A Shaded View on Fashion Film returned for its 17th edition with founder and curator Diane Pernet at the helm, reaffirming her role as one of fashion film’s most uncompromising advocates.
Gucci will present its 2027 Cruise Collection in New York on May 16, 2026.
The selection offers options for men of all ages, including brothers, sons, fathers, uncles, and grandfathers.
The book is a collection of portraits taken over two years, documenting the people who define the city’s club scene.
MANCANDY unveiled its Spring/Summer 2026 collection, titled “ROOT: ANCESTRAL FUTURE.”
MOOHONG’s Spring/Summer 2026 collection reinterprets classic menswear.
Since launching his eponymous Lutz Huelle label in Paris in 2000, the German-born designer has built a reputation for reshaping codes that capture a certain joy that celebrates the individual.
Lanvin presents its festive season collection for 2025. The theme centers on togetherness, celebrating the joy of giving and the warmth of close relationships.
Photographer Pierrot has turned his lens on Rumah Rubah, the Balinese home of Gildas Loaëc, co-founder of Maison Kitsuné.
Oakley is reissuing its iconic X-Metal Juliet sunglasses, a model personally selected by Travis Scott in his new role as the brand’s Chief Visionary.
The mudac museum in Lausanne has given Swiss designer Kévin Germanier a carte blanche for an exhibition titled “Les Monstrueuses.”
This range is designed with a focus on sustainability, as every piece is made from carefully selected leftover leathers and fabrics.
Levi’s has launched a T-shirt collection celebrating the hip-hop group De La Soul.
The brand, which produces artisanal olive oil and home goods, presented an installation at the inaugural Basic.Space NY event in SoHo.
Sónar 2026 has revealed the first part of its lineup, featuring over 100 shows.
The collection, led by Brazilian designer Pedro Andrade, revives pieces from Oakley’s historical archives through Piet’s experimental lens.
Perfume Genius’s new single “Me & Angel” feels like a glowing little world of its own, tender, dreamy, and strangely uplifting.
Moncler and JIL SANDER unveil their first collection together, crafted for Fall/Winter.
LOEWE Perfumes has partnered with the historic Madrid pastry shop, La Duquesita, for a special Christmas collaboration.
The collection revisits some of the brand’s earliest and most emblematic pieces. It is a tribute to the two pillars of their identity: Exclusive and Inclusive.
