Scattering of Light: PERSTA’s New Campaign
by Adriano Batista
PERSTA presents its new campaign, “Scattering of Light.” The imagery evokes tenderness and strength, using intimate light and shadow. The brand invites us to see adornment as something fluid and deeply personal.
The collection revisits some of the brand’s earliest and most emblematic pieces. It is a tribute to the two pillars of their identity: Exclusive and Inclusive. PERSTA was founded in 2017 by twin brothers Guilhem and Olivier Bourlard Faivre d’Arcier. It combines traditional fine jewelry craftsmanship with a contemporary, minimalist design. The brand is known for pioneering engagement rings for men.
The Exclusive pillar refers to their process. All pieces are imagined and handcrafted in their boutique workshop in the Marais, Paris. They combine artisanal techniques with innovative tools. Each piece can be fully customized, from the stone selection to the design details, making each creation unique and personal.
The Inclusive pillar reflects their philosophy. The brand does not divide its collections by gender. Each piece is designed to be worn by anyone, celebrating a form of luxury that is free and open. In their atelier, the brothers create timeless jewelry meant to be passed down through generations. They use certified sustainable gold and silver, maintaining a local presence to limit their carbon footprint.
Check out the campaign images below:
CREDITS:
Photographer: Alexandre Haefeli @alexandre_haefeli
Art direction: Héloïse Schwab @heloise_schwab
Hair & Make Up: Clement Billon @clemizi
Models : Victor lesaffre @vic_lff, Augustin Pasquini @itaelle, Cohé Paroix @cohe_curls,
Yassin Chekkouh @yassinchekkouh, Noé Lefebvre @noelefebvre13, Hebi Snake
@iamsnakehebi.
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