Pronounce Fall/Winter 2020
by Chidozie Obasi































The prints – like a raging fire, cloud of fire, the edge of a fire, or like the edge of water. It attempts to convey such an ambiguous transition texture. Some people think that it is full of passion, some people think that it shows the fragility and incompleteness of life, and some people think that it represents lust. Just like the ever-changing ways of beings in the world, which is not always in a certain status.
Embossed techniques and jacquard fabrics, the massive scale of buttons, gender sharing ideas.
Contemporary Mao Suit and contemporary Cheongsam continue to be developed follows as previous seasons. UNDETECTED’s fully hand-crafted metal-encrusted jade accessories were inspired by weapons from each hero in the “Water Margin” story. Old Shanghai handmade craftsmen’s hand-made leather shoes are exclusively developed for PRONOUNCE this season.
PRONOUNCE is also very pleased to announce the upcoming collaboration with the Italian premium lifestyle brand and leading denim pioneer, DIESEL. Some of the 18-piece, were previewed today at PRONOUNCE’s show. The full disclosure of the collection will take place during Shanghai Fashion Week and will hit stores—in China, at DIESEL’s flagship doors and at key wholesale accounts worldwide—in late March.
Fall/ Winter 2020 collection is a collection full of emotions and different characters. PRONOUNCE imagines that this season’s collection is representative of each hero in the ‘Water Margin’ story (108 Stars of Destiny). The looks and figures in the show seem likes different heroes from the story live in today. Each look will be named under a hero’s nickname (Full list will be present on PRONOUNCE’s Instagram).
Fall/Winter 2020 is defined by transitional states: between functional and decorative, restriction and freedom, real and artificial. A PRONOUNCE way of explaining beauty and masculinity.
E. Tautz FW20 Backstage!
Bethany Williams FW20 Backstage!
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Levi’s® new Linen+Denim collection for SS25 solves the warm-weather denim dilemma by blending two classic fabrics into one breathable, lightweight solution.
At a time when LGBTQ+ rights face growing threats, art becomes more than personal expression. It is an act of resistance.
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Aidan Scout captured by the lens of Michael Kai Young and styled by Shaun Marq, in exclusive for Fucking Young! Online.
Built for relaxation, the clothes are designed with loose fits and lightweight fabrics, perfect for long, lazy days and warm evenings.
Emporio Armani and Our Legacy Workshop are back in business with their new collaboration: a Spring/Summer 2025 collection.
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Stüssy unveiled the lookbook for its Summer 2025 collection, photographed by Antosh Cimoszko and styled by Landon Ebeling.
Born in Chuhuiv, a small town in Ukraine’s Kharkiv region, Roman’s earliest memories are of wind, open fields, and the vastness above.
Teaming up with Ray-Ban, A$AP Rocky introduced the Wayfarer Puffer, a new take on sunglasses that mixes hip-hop energy with precision craftsmanship.
The festival has been a political statement, an artistic movement, and a safe space for imagining new narratives.
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Vivobarefoot has unveiled the Tabi Gen 01, the world’s first fully custom 3D-printed barefoot sandal.
The well-known MET GALA has already taken place. Here are our favorite looks!
British fashion house Vivienne Westwood, creatively directed by Andreas Kronthaler, unveiled the lookbook for its Fall 2025 collection.
STWD by Pull&Bear is all about championing new talent and celebrating the fluid, shape-shifting energy of today’s youth.
For the event, PAF will stage a presentation designed specifically for Pitti’s international audience.
In the golden haze of Barcelona’s streets, La Melancolía and Rassvet converge in a collaboration that feels like a memory half-remembered.
Japanese footwear brand grounds is teaming up with Los Angeles boutique H. Lorenzo to re-release the SPIKE SNEAKERS, originally created in collaboration with Belgian designer Walter Van Beirendonck.
There are performances, and then there’s Maraña—an experience that defies easy categorization.
Summer in the city means heat, humidity, and the need for footwear that can keep up.
Valentin Leuzzi photographed and styled by Agustin Prieto, in exclusive for Fucking Young! Online.
PUMA and ROMBAUT are back with the second installment of their “Levitation” collaboration, a shoe that doesn’t just sit on the ground but seems to float above it.
The Italian brand has unveiled its “Gucci Lido” campaign, starring Daisy Edgar-Jones, Aliocha Schneider, and David Jonsson, shot by photographer Jim Goldberg.
French fashion house Dior presents the latest capsule of its ‘Icons’ line for the Fall season, designed by Kim Jones.
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Sheep Inc. has launched FIBREGEN™, a new kind of fabric that combines comfort with real environmental benefits.