8ON8 SS20 Backstage!
by Laura Durechova
Take a look at 8ON8 Spring/Summer 2020 backstage, photographed by Elliott Morgan during London Fashion Week Men’s, in exclusive for Fucking Young!
Originating in 2012, the GQ CHINA PRESENTS project aims to showcase trendsetting Chinese designers. This year Li Gong’s 8ON8 brand invokes an episode of the British dark sci-fi series, Black Mirror, with a post-death idealistic fantasy. The episode, ‘San Junipero,’ which lends its name to the collection, explores the memory of two dying women who are able to live and love in an alternate virtual universe set through a time warp of the 1980s, in all its youthful exuberance.
A palette of shimmering rose tint and fawn tailored suits open the show, reflecting the sweet nostalgia of our women’s journey. In a show presented by GQ, we see a playful reimagining of menswear tailoring, challenging the relevance of that acronym’s origin. A holographic trench glows like oil in a puddle, while chainmail vests sway across bare chests. Satin du-rags sit atop boxy classics cast in silky drapes. 8ON8 executes suits, coats, macs, shirts, abbreviated shorts, and a bomber with an exaggerated circle pull as exquisite pajamas.
Non-conformity and realizing unfulfilled potential are key takeaways from 8ON8’s SS20 collection. The post-death world is a place to live freely by your truth, and the troop of androgynous models display a collection that flirts with traditional boundaries of gender and authority. Cheekbones are cut with silver as the boys file down the runway, satin bouffant prom dresses slung as capes and glittering chain-link body ornamentation draped over the crotch area, teasing compliance and disposing of bounded masculinity. Living for the party is a crucial feature of Li Gong’s virtual world: thrashed, grafitti’d band tees are strewn over backs and the designer bows out to The Pointer Sisters’ hit ‘I’m So Excited’.
8ON8 SS20 collection embraces the freedom and energy of the television show’s post-mortem simulation. Must we die to relish this fantasy? With his latest collection, Gong approaches the question with positivity and immediacy – we shouldn’t wait to live the life we want.
Review by Laura Durechova and Samuel Jacobson for Fucking Young!.
Edward Crutchley Spring/Summer 2020
Charles Jeffrey Loverboy Spring/Summer 2020
Take a look at Who Decides War Spring/Summer 2026 backstage, captured by the lens of Spencer Stovell during New York Fashion Week, in exclusive for Fucking Young!
Nike and Air Afrique, a creative collective from Paris, have created a new shoe. It is called the Air Max RK61.
Salomon’s new Road Trip capsule looks both ways. It draws from the brand’s own history while making sure every detail is suited for the present.
MM6 Maison Margiela has partnered with Agnelle, a French glove maker with a history stretching back to 1937.
COMME des GARÇONS Homme Plus and Nike introduce a new collaborative sneaker, the Air Rejuven8.
For Spring/Summer 2026, Palomo returned to Madrid. The setting was The Palace Hotel, an intimate presentation that marked a homecoming after several seasons in New York.
Smith will lead the creation of four collections each year, covering men’s shoes, leather goods, and accessories.
Gucci introduces a new sneaker, the Gucci Shift, designed for motion. It translates the House’s athletic history into a form made for the rhythm of now.
Setchu Perfume is a collection of five fragrances, each continuing the brand’s search for balance, joy, and strength.
Deep in the hills of Abruzzo, at a place called Villaggio Cirulli, a simple but powerful idea took shape: no one is just a number.
Take a look at Campillo’s Spring/Summer 2026 backstage, captured by the lens of Spencer Stovell during New York Fashion Week, in exclusive for Fucking Young!
FANG NYC made its New York Fashion Week debut with a Spring/Summer 2026 collection that drew a clear line from the past to a specific future.
Valentino Garavani and Vans unveiled the campaign images for its new collaboration.
ECKHAUS LATTA unveiled its Spring/Summer 2026 collection during New York Fashion Week.
Ami Paris has unveiled a new staple for the wardrobe: the Mirage sneaker.
Peter Demas photographed by Chris Fucile, in exclusive for Fucking Young! Online.
In an age of digital noise, there’s something powerful about work made by hand. Artist Sal Salandra understands this.
LeBlancStudios presents its Spring/Summer 2026 collection, “Museum of Common Oddities.”
Drawing from the energy of Tokyo’s streetwear, the collection captures the creative pulse of Shibuya.
Dsquared2 and Ducati have joined forces for the first time. The reason is a machine: the new Ducati XDiavel V4 motorcycle.
A shoe should feel good from the first step. That’s the idea behind Camper’s new unisex sneaker, the Karst 2.
The offering is relaxed yet polished. It includes rugby shirts, lightweight shell jackets, and everyday T-shirts that speak to the brand’s modern-prep influences.
Photographed by Juergen Teller and styled by Jodie Barnes, the campaign features models Alex Consani and Leon Dame.
The message is an invitation. It’s a call to “cum” together, to join what they playfully term the “Carne Cummunity.”
SOLID HOMME applies its own clean, specific point of view to the iconic MA-1 flight jacket from Alpha Industries.
Balenciaga just unveiled a collection of ten fragrances. This launch moves beyond traditional perfumery, built instead on fusion and tension.
Dior has unveiled a new bag for the Winter 2025-2026 collection: the Dior Slider hobo.
A store should feel like it belongs. That’s the idea behind the newly reopened Camper flagship on Madrid’s Calle de Serrano.
Desigual introduced its new premium line, Desigual Studio, with a fashion show in Barcelona last night.
We caught up with Parcels in Paris to learn more about their new album.
