Just as the coolest collections from the hottest brands of the moment have been unveiled in recent days, so too have the sector’s most important adverts and campaigns. The latest to see the light of day is that of Europe’s leading fashion and lifestyle platform Zalando, starring actor and singer Aron Piper, rapper and Superwak collective member Clique Dani aka Wide Awake Earthquake, musical artists Yendry and Zabson and dance group “Let it Happen” among others, and shot by renowned New York artist and director Clayton Vomero and French photographer Maciek Pozoga.
Dubbed “Hazte Notar” or #GoNoticed, this documentary-style campaign serves as a kick-off and prelude to the Spring/Summer 2022 season, but also as a celebration of the influence anyone can have on streetwear culture. This campaign speaks to the unique personal style that forms the core of urban culture and builds on the tradition of streetwear, which is born out of individuality, creativity and style. Everyone in the spot brings their own unique style and interpretation of streetwear, producing a piece that reflects the diverse and colorful nature of the streetwear community across Europe.
As a curiosity and in relation to the style, Zalando will be designing future looks for singer Aron Piper’s upcoming music tour, and will be sharing daily outfits across its channels to provide even more inspiration.
Back to the campaign, it was unveiled for the first time in Spain during Scrapworld, which for those who don’t know is a fashion fair created by the influencer @byCalitos that was held in Madrid on 19 and 20 March, aimed at streetwear and urban culture lovers, in which Zalando participated as the main sponsor.
As in previous editions, Sónar will once again have a very interesting line-up, as in addition to being able to enjoy the world’s most important artists and DJs, you will have the chance to discover numerous new talents.
As you may know or imagine, a fashion week is not only made up of the most legendary brands but also of many others and sometimes much more interesting ones.
This year is a special year as Nike celebrates its 50th anniversary. In a series of events that will surely take over several European cities, in the case of Barcelona we have been invited to participate in a workshop led by Andrei Warren and Leguard.
The team that makes up the Balenciaga fashion house – creative director included – packed their bags and traveled to the city of skyscrapers, New York, to present the Spring 2023 collection there.
Overwhelm by all the new music coming out? Here is a selection of our favorite tracks released this week, from emerging to most established artists, this is your weekly soundtrack!
Wilsonkaki’s collection breathes hyper-modernity in a poetic style. Inspired by real experiences and a re-imagination of life, Wilsonkaki is skilled in using visual elements to transform ideas into apparel.
Produced by collaborator Beni Giles, this track is based on some trip-hop, soul and jazz influences and explores the themes of masculinity, melancholy, insecurities and everything in between.
Gonzalo Alonso photographed by Sergio Penas and styled by Ricardo Abreu with Loubishark by CHRISTIAN LOUBOUTIN, for the “DANCE” issue of Fucking Young! magazine.
Kim Jones, creative director of Dior‘s men’s line, has been the protagonist of one of the most shocking news of the week. What? The invitation the Briton has extended to American designer Eli Russell Linnetz, founder and… »
The collaboration has been timed for Endangered Species Day on 20th May 2022, an event that aims to increase awareness of the fragile existence of some of the world’s animals and plants.
The collection features 7 unisex items marked out by co-branded patches, the iconic perforated Slam Jam logo, and colorways in shades of grey, white and red.
