After last year’s success, Zalando wanted to showcase the different vibes of the Spanish summer, represented by the styles of the most relevant vacation destinations of the season, with three festive events across the country.
These three events celebrate the distinctive styles of each region, as well as the trends and expressions of identity unique to each one. It’s where fashion blends with the music and creativity of the Mediterranean, the South, and the North.
In a typical Mediterranean summer night atmosphere, the first Verbena took place in Barcelona and surprised attendees with a performance by the singer Bad Gyal.
If you missed the first one, don’t worry! Zalando Verbena will continue in the top summer destinations of Asturias and Tarifa to celebrate the different summer vibes of the South and the North of Spain. It’s the perfect blend of the Asturian mountains and the coastal charm of Tarifa.
On top of all this, to celebrate the Summer trends, Zalando just unveiled a campaign uniting the Mediterranean, the South, and the North. CallmeSuli, Julio Taeno, Lola Rodríguez, Jessica Goicoechea, and Ariadna Tapia, exhibit the latest summer fashion trends – think Y2K, denim, neon colors, and relaxed fits – while immersed in an authentic local experience. Check it out below:
ASTURIAS
Ariadna Tapia wearing Top from Jaded London and Utility Skirt by BDG Urban Outfitters.
CallmeSuli wearing Sunglasses by Oakley, Shirt by Obey Clothing, Shoes by Merrell, Shorts by Columbia, Socks by Pier One, and T-shirt by Carhartt WIP, Jessica Goicoechea wearing Sunglasses by Nike Sportswear, Shorts by Oakley, Sneakers by adidas Originals, and Jacket by Weekday, and Ariadna Tapia wearing Top by Jaded London, Utility Skirt by BDG Urban Outfitters, Jacket by Patagonia, and Sneakers by Salomon.
Jessica Goicoechea wearing Sunglasses by Nike Sportswear, Shorts by Oakley, Sneakers by adidas Originals, and Jacket by Weekday.
Jessica Goicoechea wearing Sunglasses by Nike Sportswear, Shorts by Oakley, Sneakers by adidas Originals, and Jacket by Weekday, and Ariadna Tapia wearing Top by Jaded London, Utility Skirt by BDG Urban Outfitters, and Jacket by Patagonia.
BARCELONA
Ariadna Tapia wearing Dress by MIISTA, Ring by Pilgrim, and Earring by JUSTINE CLENQUET.
CallmeSuli wearing Top by DAVID CATALAN, Shorts by J.LINDEBERG, and Necklace by Pilgrim, and Julio Taeno wearing Shirt by AllSaints.
Jessica Goicoechea wearing Dress by Jaded London and Sandals by Simmi London, Lola Rodríguez wearing Pants by Vaillant, Top by Jaded London, and Earrings by JUSTINE CLENQUET, and Ariadna Tapia wearing Dress by MIISTA, Ring by Pilgrim, Shoes by A.W.A.K.E. MODE, and Earring by JUSTINE CLENQUET.
Jessica Goicoechea wearing Dress by Jaded London and Sandals by Simmi London.
TARIFA
CallmeSuli wearing Sunglasses by QUAY AUSTRALIA, Shirt by Obey Clothing, Top by Weekday, and Shorts by Weekday, and Julio Taeno wearing Shirt by GCDS, Necklace by Pilgrim, Havaianas, and Swimwear Trunk by Polo Ralph Lauren.
CallmeSuli wearing Sunglasses by QUAY AUSTRALIA, Shirt by Obey Clothing, Top by Weekday, and Pants by Weekday, and Julio Taeno wearing Shirt by GCDS, Necklace by Pilgrim, and Swimwear Trunk by Polo Ralph Lauren.
CallmeSuli wearing Sunglasses by QUAY AUSTRALIA, Shirt by Obey Clothing, Top by Weekday, and Shorts by Weekday.
Julio Taeno wearing Shirt by GCDS, Necklace by Pilgrim, and Swimwear Trunk by Polo Ralph Lauren, and Lola Rodríguez wearing Bikini by Cotton On Body, Dress by Jaded London, Bracelet by Pilgrim, Ring by Pilgrim, and Shirt by Jack & Jones.
Julio Taeno wearing Shirt by GCDS, and Lola Rodríguez wearing Bracelet by Pilgrim, Ring by Pilgrim, and Shirt by Jack & Jones.
CallmeSuli wearing Sunglasses by QUAY AUSTRALIA, Shirt by Obey Clothing, Top by Weekday, and Pants by Weekday, Julio Taeno wearing Shirt by GCDS, and Necklace by Pilgrim, and Lola Rodríguez wearing Bikini by Cotton On Body, Dress by Jaded London, Bracelet by Pilgrim, Ring by Pilgrim, and Shirt by Jack & Jones.
For more: Zalando.es