Y-3 Spring/Summer 2018 Campaign – Chapter 1
by Anna Barr
Y-3 is returning to its core fusing the best of Yohji Yamamoto and Adidas. Y-3 was an originator merging sport and style for fifteen years.
The first chapter of the Spring/Summer 2018 campaign was shot on the streets of New York City: sportswear and fashion intersect as Y-3 reaffirms sport-style as its true essence. Photographed by Alessio Bolzoni and styled by Mauricio Nardi, Chapter 1 captures a dynamic energy as models stalk the urban outdoors in the season’s bold graphics. The stark imagery complements the simple graphic emblazoned across the collection: a stacked logo motif combining the Y-3 logo, Yohji Yamamoto signature, and the slogan “brand with the 3 stripes” in multiple languages.
This season, Y-3 continues to fuel footwear with brave new innovations. Available worldwide from December 2nd, the ultra-sleek Suberou combines elements of neoprene and leather in an easy slipon design. This is bold, summer-ready style with cushioned comfort and super-size Y-3 graphics across its tongue.
The Bashyo is available on December 8th and the first drop of the Spring/Summer 2018 collection will launch on December 1st at Y-3 flagship stores, Y-3.com, and select retailers worldwide.
Photography: Alessio Bolzoni
Art Direction: PL Studio
Styling: Mauricio Nardi
DP: Jack Shanahan
Hair: Chi Wong
Makeup: Zenia Jaeger
Casting: AM Casting
Production: Pony Projects
Models: Serge Sergeev, Tyler Reid, Tyg Davison, Tay Demery
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