Y-3 Presents its Fall/Winter 2024 Campaign: A Love Letter to New York
by Adriano Batista
Y-3 is returning to the city that never sleeps for its Fall/Winter 2024 campaign. With A$AP Nast and Gabbriette as the faces of the collection, and photographer Max Vadukul behind the lens, Y-3 is crafting a love letter to New York City.
The campaign is a dynamic snapshot of the city, capturing its raw energy and constant motion. Shot on location in just one day, the images juxtapose the old and new, with Harlem and the Financial District serving as backdrops.
This season, Y-3 is exploring the concept of “Hyper-Natural,” building on its Spring/Summer “Contra-Natural” theme. The collection is a fusion of the organic and synthetic, brought to life through the lens of Vadukul and embodied by Nast and Gabbriette.
Check it out below:
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