The World is Your Oyster presented their SS21 collection “NEW WAVE” through a digital short presented by HKFG Paris SS21 during Paris Fashion Week. The film creates a new world, a world of imagination and hopes whilst depicting the relationship between humans in the surreal, futuristic, and moody scene.
NEW WAVE carries on from last season “Destroy to Create”, the collection this season wanted to depict a new beginning, a fresh new start for the world after the pandemic. Pale blues, earthy whites, midnight black, and faded reds made up part of the collection that played with staple pieces with a more relaxed, casual approach. Relaxed by strict are quickly becoming the new words to describe the season.
Credits:
Created & Directed by Lamdee (nocompany)
Design Assistant by John Lee, Jo Choi & Brian Lam (nocompany)
Cinematography by Sam Chan
Gaffer: Max Lau
Art Direction by Paperskin
Edit by Jo Choi (nocompany)
Online Edit by fmlik
Color by nocompany
Sound Design by Kelvin T
Styling by Una Ho
Makeup by Jenny Shih, Sarah Dai
Hair Styling by Him Ng, Winky Wong
Presented by HKFG Paris SS21
Organizer: Fashion Farm Foundation
“I am deeply honored to take on the role as Creative Director of Gucci. I am proud to join a House with such an extraordinary history and heritage, that over the years has been able to welcome and cherish values I believe in. I am touched and excited to contribute my creative vision for the brand.”
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“Many people repeat the past. I’m not interested. I prefer evolution.”
Interviews with football player Ansu Fati, designers Marine Serre, Grace Wales Bonner, Anthony Alvarez from Bluemarble and Colm Dillane aka Kidsuper; Singer Tamino and actor Kieron Moore.