Wax London has launched its SS24 collection with a campaign called “Come Together”. The campaign showcases the brand’s passion for craft and creativity, as well as its diverse and distinctive range of clothes.
The campaign features brand founder Tom, who is seen stealing fabrics from various sources and bringing them to his workshop, where he creates the SS24 collection. It showcases a variety of fabrics, textures, colors and patterns. Embroidery, Pointelle, Crochet, Seersucker and Linen in light pastel tones are the main attractions, while reds and blues add some contrast and flair.
The SS24 collection reflects the brand’s response to customer demand, as well as its inspiration from the patchwork of culture and ideas in London. The collection offers new silhouettes, such as Ripstop jackets, relaxed trousers and sustainable suede. It also expands on the brand’s signature embroidery techniques, with stunning pieces like the Daisy, Ornate and Beach styles. The collection also features the traditional method of Ikat hand dyeing, which gives a unique and vibrant look to the Didcot range and its matching shorts and trousers.
To complete the look, the collection also includes a range of accessories, such as caps, socks, tote bags and bucket hats. These accessories are designed to elevate the basics and add some character to the outfit, with the brand’s signature Jacquard pattern and the Trek socks being some of the highlights.
Check it out below:
The collection is available at waxlondon.com and in their retail stores in Soho and Spitalfields.
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