Unknown’s Summer Collection Unveiling and the Cult of Gen-Z Style
by Adriano Batista
Unknown just unveiled its summer collection. But hold on tight because this collection won’t simply drop all at once – it’s going to be unveiled in some drops throughout the entire summer season.
Famous for their dazzling rhinestone tracksuits, Unknown is taking a leap forward with 14 fresh designs that will grace your summer. Bid farewell to the conventional tracksuits as the brand embraces a newfound path of sophistication and elegance. The first drop of the summer collection features exquisite zip-up knit polos, stylish denim cut-off shorts, and the second edition of their monogram open shirt.
Unknown is the epitome of a Gen-Z brand created by Gen-Z, capturing the hearts of fashion enthusiasts with its whimsical and vibrant spirit. To capture the essence of its youthful audience, the brand has enlisted a group of their own loyal customers to showcase the collection against the stunning backdrop of a beach in Weston-Super-Mare. While drawing inspiration from their captivating Spring/Summer 2023 Egypt campaign, this latest collection has returned home to the UK, boasting effortlessly cool skate fits perfectly suited for a quintessentially British summer experience.
Take a look at the first drop campaign images below:
Venice Beach
TOY: An Enigmatic Fusion of Fashion, Play, and Intimate Bonds
The Metcon 10 arrives as the lightest, most stable version yet, designed to handle every part of an athlete’s workout without compromise.
LOEWE’s Landscape collection, first shown in the Fall/Winter 2024 pre-collection, transforms leather into something that feels alive.
We caught up with Billy to chat on film, fashion, and fear, but it was clear that he is passionately nerdy about music.
Six years after his last album, Dev Hynes, better known as Blood Orange, announces Essex Honey, set for release on August 29th, 2025.
Arte Antwerp treats design as something everyone should own, wear, and use to say something.
Far different from the Ibiza of neon-lit clubs, this is a nine-acre sanctuary where rustic Spanish finca charm meets understated Soho House cool.
Pull&Bear’s latest capsule collection draws inspiration from Henri Matisse, transforming his playful shapes and vivid colors into summer-ready clothes and accessories.
Jason Fejiro photographed by Johanna Stroud and styled by Jay Taglè, in exclusive for Fucking Young! Online.
For the first time, the work of more than 60 artists who have lived and created at the TOM House will come together in FXLK PLAY: Mythmaking, Devotion, and Mischief, an exhibition opening September 12, 2025, at Long Hall in West Hollywood’s Plummer Park.
Oakley is taking its expertise from extreme sports to outer space.
There’s something raw and electric in Last Exit on Bethnal, the new collaborative project between London producer/DJ Hannah Holland and filmmaker/photographer Lydia Garnett.
JIL SANDER backed the production of a seven-track EP and the Hamburg-shot music video for the song “Wanderlust”.
Balenciaga’s Winter 2025 campaign strips away polish in favor of something more intriguing: real moments in real spaces.
Marine Serre unveiled the first chapter of its “Heads or Tails” campaign, captured by the lens of Julia et Vincent.
Thirty students from fashion schools across Europe will gather in Barcelona this November to tackle one of the industry’s biggest challenges: waste.
The Phantom of the Opera has chosen his designer. Nicola Formichetti has been appointed Director of Masks for Masquerade, the new immersive Phantom experience coming to New York.
MM6 Maison Margiela and Dr. Martens are teaming up again, this time with a capsule that twists classic Docs into something fresh.
Kwir Nou Éxist project, a photo installation conceived by model, actress and activist Raya Martigny and her partner Edouard Richard, is now on view until July 25 in the iconic Tuileries Garden in Paris.
The legacy of Virgil Abloh will soon be celebrated at the Grand Palais in Paris with an exhibition developed in collaboration with Nike.
MODUS VIVENDI’s latest swimwear collection is made for days in the sun, with pieces that catch the eye without costing the earth.
Liam Goofy at Two Managment photographed by Martina Moreno and styled by Marta Ros, in exclusive for Fucking Young! Online.
BIMBA Y LOLA has introduced its new DOG LOVERS COLLECTION, a capsule line celebrating dogs and their owners.
Nanushka’s Pre-Spring 2026 collection, Reflections, takes cues from Austrian thinker Rudolf Steiner’s belief that spirit and material are inseparable.
The wait and speculation are over. Almost a month after Francesco Risso’s departure, Marni now has a new Creative Director: Belgian designer Meryll Rogge.
Spanish-Nigerian designer Wekaforé Jibril has made history with the opening of his first standalone boutique in Barcelona, becoming the first Black designer to establish a flagship store in Spain.
“It’s an honour to work with Burberry,” Wu said. “The brand’s dedication to its heritage and innovation results in pieces that never fail to amaze. I look forward to discovering what we’ll create together.”
ICECREAM EU has teamed up with END. to launch a special capsule collection celebrating END.’s 20th anniversary.
Harrison Sheehan photographed and styled by Carlos Venegas, in exclusive for Fucking Young! Online.
The Studio Archive is a new series releasing original Polaroids taken by the founder of Dominic Albano Collection.
