Tommy Hilfiger is becoming the reigning queen of collaborations and from what we’re seeing, it looks like there’s not going to be anyone who dares to take this position away from it. Amsterdam-based streetwear brand Patta has decided to trust the American company once again and design their second collaboration together.
Using New York’s melting pot of cultures as inspiration, PattaXTommy arrives to revive the spirit of 90s hip-hop and pay homage to the urban legacy of both brands.
The collection is a reinterpretation of classic styles, with a distinctive 90s hip-hop influence. Preppy basics have been reworked for a relaxed, timeless look, while the Patta over Tommy logo is printed on T-shirts and hoodies. The varsity jacket features graphics with the year 1993, a pivotal year in hip-hop history. The collection uses Tommy’s recognizable color palette and fuses it with softer tones inspired by Patta. PattaXTommy features 18 gender-inclusive garments that reflect a contemporary take on 90s urban fashion in New York.
Every line of this kind is usually accompanied by an advertising campaign. In this case, it is no different, which is why New York artists Wiki and Mike starred in the campaign, representing the resurgence of hip-hop. In addition, the duo has created an original song called “One More” produced by renowned music producer The Alchemist. The song is accompanied by a music video shot by director Nicholas Stafford Briggs and lifestyle photographer Quil Lemons. Set in New York, the birthplace of hip-hop, it features imagery that celebrates the city’s culture, impact, and influence.
PattaXTommy will be available at pattaxtommy.com and Patta Chapter stores from 2 December, as well as in selected multi-brand stores from 9 December.
ROBI, one of the voices shaping the new generation of Puerto Rican pop, has teamed up with actor and singer Aron Piper on “De Sueño En Sueño,” a collaboration connecting Puerto Rico and Spain.
Aries has unveiled its FW26 collection, moving through a world of faded opulence where early-2000s luxury meets derelict Baroque interiors and the residue of excess.
Valentino Beauty celebrated the launch of its new Vendetta fragrances with a takeover in Los Angeles, transforming the city into the setting of its latest fragrance story.
NUMO is the kind of place that works equally well for a proper summer holiday or one of those late-season escapes where you can make summer last just a bit longer.
Presented during Berlin Art Week 2026 at The Foundry, The Overview Effect brings together an international group of artists and designers whose practices ask us to reconsider our relationship with the planet, with materials, with memory and, ultimately, with one another.
Tommy Hilfiger staged a personal New York celebration at The Plaza Hotel, presenting Spring 2027 in the legendary address where he once lived with his family.
The partnership continues to explore the universe of the London label founded by Sofia Prantera, which has built its identity by combining classical art references with counterculture and an irreverent attitude rooted in urban culture.
The shift comes with a new identity, a new headquarters, and a corporate reorganisation in which Águeda Amiano and María Fitz-James Stuart remain at the helm.
From skate culture and American suburbia to a new campaign for Bershka and Aries. Ed Templeton is taking over Barcelona with “Tomorrow Never Comes”, less a retrospective than an ongoing conversation between past and present. Free to visit from 10–20 September at Espai Metrònom.
Ann Demeulemeester unveiled its Fall/Winter 2026 campaign, shot by Nikolai von Bismarck, styled by Elodie David, and creatively directed by Stefano Gallici.
For Issue 28, TRANSPARENCY, we explore the shifting relationship between what is revealed and what remains concealed, questioning ideas of authenticity, identity, vulnerability, and self-expression in an increasingly exposed world.
