Tommy Hilfiger is becoming the reigning queen of collaborations and from what we’re seeing, it looks like there’s not going to be anyone who dares to take this position away from it. Amsterdam-based streetwear brand Patta has decided to trust the American company once again and design their second collaboration together.
Using New York’s melting pot of cultures as inspiration, PattaXTommy arrives to revive the spirit of 90s hip-hop and pay homage to the urban legacy of both brands.
The collection is a reinterpretation of classic styles, with a distinctive 90s hip-hop influence. Preppy basics have been reworked for a relaxed, timeless look, while the Patta over Tommy logo is printed on T-shirts and hoodies. The varsity jacket features graphics with the year 1993, a pivotal year in hip-hop history. The collection uses Tommy’s recognizable color palette and fuses it with softer tones inspired by Patta. PattaXTommy features 18 gender-inclusive garments that reflect a contemporary take on 90s urban fashion in New York.
Every line of this kind is usually accompanied by an advertising campaign. In this case, it is no different, which is why New York artists Wiki and Mike starred in the campaign, representing the resurgence of hip-hop. In addition, the duo has created an original song called “One More” produced by renowned music producer The Alchemist. The song is accompanied by a music video shot by director Nicholas Stafford Briggs and lifestyle photographer Quil Lemons. Set in New York, the birthplace of hip-hop, it features imagery that celebrates the city’s culture, impact, and influence.
PattaXTommy will be available at pattaxtommy.com and Patta Chapter stores from 2 December, as well as in selected multi-brand stores from 9 December.
Captured by the visionary lens of Juergen Teller, this campaign portrays actors, curators, singers, and models—individuals from diverse backgrounds and ages—in a captivating blend of authenticity and staged spontaneity.
To celebrate the encounter between pictorial surfaces and bodies in movement, LEMAIRE produced the first Parisian exhibition dedicated to Noviadi Angkasapura in their flagship store in the heart of Paris.
This summer, KENZO breaks new ground in the world of sportswear with the highly anticipated release of their debut sneaker series designed by Artistic Director Nigo.
This collaboration pays homage to the quintessential essentials that every music aficionado and festival enthusiast, especially those captivated by Primavera Sound, ought to embrace.
Italian fashion house Ferragamo is starting the new week strong, bringing fresh news from Milan, with the appointment of its first global male ambassador, Jeno Lee.
This year, the legendary Parisian rive-gauche gallerist decided with Luna Laffanour to bring together pieces from the gallery’s collection and also work on the young contemporary designer’s scene.
JJJOUND’s visionary perspective reimagines minimalistic trail footwear, leading to the birth of the extraordinary XT-WINGS 2 model in collaboration with Salomon.
Embracing its signature aesthetic, this captivating line showcases meticulously crafted knitwear in bold proportions, complemented by unconventional outerwear in an understated color palette.
Overwhelmed by all the new music coming out? Here’s a selection of our favorite tracks released this week, from emerging to most established artists, this is your weekly soundtrack!
Photographer Karl Felix has been in charge of taking the images that make up the selection, in which the garments worn by the models stand out, thanks in part to the white background on which they have been portrayed.
Prepare for a season of effortless style with Kith‘s Summer 2023 Delivery I collection. Crafted from high-quality fabrics, these airy silhouettes are designed to keep you cool under the summer sun.
Our Legacy Work Shop and Stüssy team up once again to present the 6th volume of their collaboration in creating collections from scrap fabrics and recycled garments.
When we think about the concept of a city, whether we want to accept it or not, New York comes to mind for most of us people. That iconic American scenario is considered by many to be “The City” in… »
ROMBAUT unveils its latest campaign, aptly titled “ARKANA,” seamlessly blending cutting-edge footwear with iconography that invokes both ancient rituals and modern cults.
Once upon a time… Explore the magical realm of fantasy conjured up in our latest issue TALES! Consider it your very own retreat from the chaos of everyday life, a safe haven to return to whenever you need a dose of whimsy and wonder.
